This patented feature - only available on RIFE Putters - launches the ball into the air with a slight forward rotation instead of backspin. This eliminates the skipping and skidding created by traditional putters, creating a more consistent and accurate roll on every stroke.
There are a lot of imitators on the market but RIFE's Patented RollGroove Technology™ has a specific groove and loft configuration that nobody can replicate. This is why the best players in the world are choosing RIFE, and they're not paid to play RIFE! Imitation is the sincerest form of flattery but imitators don't give you the truest no-skid roll in golf.