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UST Mamiya Press Releases

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    UST Mamiya to Showcase New Shaft, Grip Lines at 2011 PGA Merchandise Show, Booth #401

    January 12, 2011


    (FORT WORTH, TX) UST Mamiya – maker of the world's finest carbon fiber golf shafts – will launch the innovative ATTAS T2, MP5 and MP6 shaft lines, as well as its new grip collections at the 2011 PGA Merchandise Show, booth #401, Jan. 27-29 in Orlando, FL. These products, as well as the company's other established lines, will also be available for testing at the PGA Show Demo Day on Wednesday, January 26 at Orange County National Golf Club. The second generation of the company's TOUR-proven ATTAS Series, the ATTAS T2 is designed to provide an optimum balance between torque and flex, resulting in more efficient shaft loading and a smoother bend profile for improved feel and shaft recovery. Built for players seeking a mid-launch and penetrating ball flight, it shares the constant taper design of the original ATTAS to ensure maximum energy transfer for unmatched distance. Continuing its tradition of introducing true innovation to the golf industry, UST Mamiya's new MP Series uses advanced aerospace micro ply technology to provide improved feel without sacrificing performance. The MP5 model is designed specifically for today's woods, while the MP6 is made to optimize distance and accuracy in irons. Both share a low torque to weight ratio that provides extreme power, excellent feel and total control. Knowing that every golfer who installs a new shaft will also need a grip, UST Mamiya will now offer its second generation of premium products:

    • Pro DV – UST Mamiya's highest performing, firmest feeling grip, the Pro DV features half cord and dual compound technology for improved traction and feel, and is preferred by players looking for both torsional strength and control
    • Comp DV – Truly an all-weather grip, the Comp DV utilizes the latest compression and injection molding techniques to provide exceptional traction and feel
    • ST1 – The company's first foray in the putter grip market, this soft, tacky line has a great feel and features an embossed pattern that provides traction in strategic areas for enhanced control; offered in three sizes to fit every golfer

    "Our product line-up for 2011 is stacked from top to bottom and we're very excited to get the season off with a big start at the PGA Show," says Robb Schikner, Vice President of Sales and Marketing. "We continue to push the performance envelope in the shaft department and our unique, premium grips offer the perfect complement." During 2010, UST Mamiya users recorded 33 professional victories worldwide, including 14 on the PGA Tour. Other wins came on the PGA European, Nationwide, Champions, European Senior and Asian Tours. Paralleling its achievements at the professional level, the company's shafts have remained the top-selling aftermarket option in the United States the past four years. Likened to the precision of Lexus automobiles, all UST Mamiya carbon-fiber shafts are made using handcrafted, repeatable production techniques that incorporate world-class engineering and premium-selected raw materials. This combines with tight tolerances, constant taper design and low-resin content to enhance feel during the golf swing.






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    Darrell Survey Confirms More Players Used the Company's Wood and Hybrid Shafts than Any Other Manufacturer

    January 10, 2011


    (FORT WORTH, TX) UST Mamiya – maker of the world's finest carbon fiber golf shafts – confirms that the winner of the PGA Tour's Hyundai Tournament of Champions relied on its Proforce V2 models in his driver, fairway wood (both 86 gram, x-flex) and hybrid (89 gram, x-flex). In addition to recording the victory, the Darrell Survey confirmed that UST Mamiya led the wood and hybrid shaft counts at the tournament, which was held this past weekend at Kapalua Resort's Plantation Course in Maui, HI. The company's offerings accounted for roughly 40-percent of the hybrid shafts in play and 20-percent of wood shafts. "We're off to a great start this year and look forward to continued dominance on all major Tours worldwide," says Gene Simpson, COO of UST Mamiya. "Our products help players of any skill level achieve longer, straighter shots and lower scores." During 2010, UST Mamiya users recorded 33 professional victories worldwide, including 14 on the PGA Tour. Other wins came on the PGA European, Nationwide, Champions, European Senior and Asian Tours. Paralleling its achievements at the professional level, the company's shafts have remained the top-selling aftermarket option in the United States the past four years.






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    UST Mamiya Premium Golf-Club Shafts Used In 33 Professional Victories Globally, 14 On PGA Tour In 2010

    January 3, 2011


    (FORT WORTH, TX) UST Mamiya – maker of the world's finest carbon fiber golf shafts – reports tremendous success on all major professional tours during 2010, with its premium models used in 33 victories worldwide, including 14 on the PGA Tour. The company's win totals this season outpace both 2008 and 2009, as UST Mamiya shaft users secured titles on the PGA, PGA European, Nationwide, Champions, European Senior and Asian Tours. Paralleling its achievements at the professional level, the company's shafts have remained the top-selling aftermarket option in the United States the past four years. "Over the past year, the number of players who prefer UST Mamiya shafts has grown steadily," says Gene Simpson, COO of UST Mamiya. "Our superior designs and materials allow golfers of all skill levels to enjoy longer, straighter shots and lower scores."






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    UST Mamiya Adds PGA Tour Representative

    November 15, 2010


    (FORT WORTH, TX) UST Mamiya – maker of the world's finest carbon fiber golf shafts – announced the addition of David Cunningham to its PGA Tour Staff for the 2011 season. A tested golf industry professional, Cunningham's experience includes stints representing two major club manufacturers on the PGA Tour, and with their collegiate programs. He was also a member of the 1990 Arizona State NCAA National Championship golf team, and an accomplished player on the Nationwide Tour."We are very excited about having David join our team," said Mike Guerrette, Senior Director of R & D and Tour Operations at UST Mamiya. "His experience and passion for the game will be a tremendous asset for UST Mamiya as we set our sights on becoming the new number one shaft company on tour."Cunningham will be joining a highly successful UST Mamiya Tour team that won 14 times on the PGA Tour in 2010 and 32 times worldwide. In addition, the company also owns the #1 spot as the top selling, custom upgrade shaft in America for 4 straight years.A favorite of professional golfers worldwide, as well as avid amateurs, UST Mamiya shafts' unrivaled quality is attributed to world-class engineering, premium-selected raw materials and handcrafted, repeatable production techniques. Tight tolerances, constant taper design and low-resin content enhance feel during the golf swing.UST Mamiya produces 35 shaft models within the ATTAS and Proforce product lines:

    • Proforce – Famous for its bright gold color and contributing to multiple major-tournament victories, Proforce shafts have been UST Mamiya's flagship since winning the 1999 Masters. The Proforce V2 incorporates the company's original "tip technology," masterfully balancing torque, weight, spin and launch angle for extraordinary power off the tee. The latest in the Proforce series, the AXIVCore features four-axis woven carbon fiber material promoting stability, control and ease of swing for increased ball speed.
    • ATTAS – The International Series was first introduced in Japan in 2009 and in North America late last year. This premium shaft was immediately adopted by Tour players globally. Innovatively engineered with smooth-bending properties throughout the shaft's constant taper design, more energy is transferred to the ball for instant feedback with greater distance. Ultra-thin carbon fiber materials optimize feel and allow the shaft to maintain its shape for more consistent, accurate shots. ATTAS is distinguished by its bright, bold tri-color graphics.





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    UST Mamiya Shafts in the Bags of Nationwide Tour Champion and Seven Other New PGA Tour Card Winners

    November 2, 2010


    (FORT WORTH, TX) UST Mamiya – maker of the world's finest carbon fiber golf shafts – confirms that the winner of the Nationwide Tour Championship played its Proforce V2 and Proforce AXIVCore shafts in his driver (76 gram, X-flex) and 3-wood (89 gram, X-flex) respectively. UST Mamiya shafts were in the bags of 8 of the top 25 Nationwide Tour graduates who have earned their PGA Tour cards for 2011. "The Nationwide Tour is the training ground for the future stars of the PGA Tour," said Gene Simpson, COO of UST Mamiya. "To play a role in the success of these wonderful players is our investment in the future. We're also excited to have so many of the Q-School qualifiers to be playing UST Mamiya shafts. The future of golf is in good hands and we're proud to be able to support so many talented young players." To date, UST Mamiya shafts have won 14 times on the PGA Tour in 2010 and 30 times worldwide in 2010. As a bonus of its winning ways, UST Mamiya has been named the number one custom upgrade shaft in America for 4 straight years, according to Golf Datatech survey of annual U.S. aftermarket sales.Likened to the precision of automaker Lexus, all UST Mamiya carbon-fiber shafts are unrivaled in quality attributed to world-class engineering, premium-selected raw materials and handcrafted, repeatable production techniques.






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    UST Mamiya Plays Major Role in Magical Win at The Justin Timberlake Shriners Hospital Open

    October 26, 2010


    (FORT WORTH, TX) UST Mamiya – maker of the world's finest carbon fiber golf shafts – confirms that the winner of the PGA Tour's Justin Timberlake Shriners Hospital Open relied on its Proforce V2 shafts in his driver (86 gram, X-flex), 3-wood (86 gram, X-flex) and hybrid (89 gram, X-flex) clubs.The magical hole-in-one playoff win has propelled UST Mamiya shafts to 13 wins on the PGA Tour in 2010, putting UST Mamiya in the winner's bag in about one third of all the PGA events played this year. In total, UST Mamiya now has 28 victories worldwide, making the 2010 season one of the most dominating success stories recent history. "It's been a great year, a dominating year for UST Mamiya," said Gene Simpson, COO of UST Mamiya. "With 13 wins on the PGA Tour in 2010, we've obviously had a lot of success, but we feel like we are just getting started, and with more exciting innovation on the horizon, we think 2011 is likely to be even better."






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    UST Mamiya ATTAS T2 Shaft Used by Winner of Soboba Classic

    October 18, 2010


    Winner Relies on Company's Popular ATTAS Shaft

    (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon fiber golf shafts – confirms the winner of the Nationwide Tour's Miccosukee Championship relied on its ATTAS shaft in his 3-wood (69-gram, x-flex).This marks the company's third consecutive victory on the Nationwide Tour, following wins at the Soboba Golf Classic and Chattanooga Classic the previous two weeks. UST Mamiya shafts have been used to capture 27 titles worldwide in 2010, including 12 on the PGA Tour. Other wins have come on the PGA European, Nationwide, Champions, PGA European Senior and Asian Tours. "Our ATTAS models have been tremendously well received by players around the globe," says Gene Simpson, COO of UST Mamiya. "Designed and manufactured to the utmost quality, UST Mamiya shafts ensure golfers of all skill levels enjoy longer, straighter shots and lower scores."






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    UST Mamiya ATTAS T2 Shaft Used by Winner of Soboba Classic

    October 5, 2010


    (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon fiber golf shafts – confirms the winner of the Nationwide Tour's Soboba Classic relied on its ATTAS T2 shaft in his hybrid (87-gram, x-flex).Continuing the trend of strong showings for UST Mamiya shaft users, the champion recorded a final-round 68 en route to a three-shot victory at the Country Club at Soboba Springs in San Jacinto, CA. This is the company's 25th win worldwide in 2010, including 12 on the PGA Tour. Other titles have come on the PGA European, Nationwide, Champions, PGA European Senior and Asian Tours. "More and more players on the PGA and other tours globally are realizing the performance advantages of our premium shafts," says Gene Simpson, COO of UST Mamiya. "With a variety of options to suit all swing types and ball-flight preferences, UST Mamiya products are ideal for players of any skill level." Designed based on feedback from PGA Tour players, the ATTAS T2 features the same great consistency and controllability of the original, but with a tip section specifically engineered to optimize acceleration through impact. The result is in an efficient transfer of power and unparalleled distance. The shaft is currently being used by numerous Tour pros, with a wide consumer launch scheduled for later this year. Likened to the precision of automaker Lexus, all UST Mamiya carbon-fiber shafts are unrivaled in quality attributed to world-class engineering, premium-selected raw materials and handcrafted, repeatable production techniques. Tight tolerances, constant taper design and low-resin content enhance feel during the golf swing.






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    UST Mamiya Shafts Used by Winner of Wyndham Championship

    August 24, 2010


    (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon fiber golf shafts – confirms the winner of the PGA Tour's Wyndham Championship relied on its Proforce V2 shafts in his 19-degree and 22-degree hybrids (89 gram, x-flex).This win represents the company's ninth on the PGA Tour this season, with the champion capturing the title on the final hole at Sedgefield Country Club in Greensboro, North Carolina. Globally, UST Mamyia shaft users have recorded 19 victories during 2010, with wins coming on the PGA, PGA European, Nationwide, Champions, PGA European Senior and Asian Tours."Our shafts continue to be find their way into the winners circle both domestically and abroad, as more and more Tour players realize the vast benefits of switching to UST Mamiya," says Gene Simpson, COO of UST Mamiya. "Being confident in your equipment and trusting that it will optimize performance is essential to succeed. Our shafts deliver that confidence."Likened to the precision of automaker Lexus, all UST Mamiya carbon-fiber shafts are unrivaled in quality attributed to world-class engineering, premium-selected raw materials and handcrafted, repeatable production techniques. Tight tolerances, constant taper design and low-resin content enhance feel during the golf swing.






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    UST Mamiya Shafts Used by Winner of John Deere Classic

    July 12, 2010


    (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon-fiber golf shafts – confirms the winner of the PGA Tour's John Deere Classic relied on its Proforce V2 shafts in his driver (86 gram, x-flex), 3-wood (96 gram, x-flex) and hybrid (104 gram, x-flex).The champion successfully defended his 2009 title by recording 31 birdies en route to his second PGA Tour win of the season at TPC Deere Run in Silvis, IL. The victory represents the company's 18th worldwide in 2010, with others coming on the PGA European, Nationwide, Champions, PGA European Senior and Asian Tours."Our technologically advanced shafts provide substantial benefits in distance and accuracy, which has led to continued global success," says Gene Simpson, COO of UST Mamiya. "With a variety of options to suit all swing types and ball-flight preferences, UST Mamiya products are ideal for players of any skill level."The Proforce V2 is designed for players seeking a flatter, more penetrating ball flight. It features a firm tip section that promotes medium launch and increased ball speed for optimum distance. Its low-torque design prevents the clubhead from twisting on impact, reduces back spin and tightens shot dispersion. Like all UST Mamiya shafts, the Proforce V2 uses superior materials and design to produce a very stable and consistent platform.Likened to the precision of automaker Lexus, all UST Mamiya carbon-fiber shafts are unrivaled in quality attributed to world-class engineering, premium-selected raw materials and handcrafted, repeatable production techniques. Tight tolerances, constant taper design and low-resin content enhance feel during the golf swing.






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    UST Mamiya Captures Eighth PGA Tour Victory of the Season at St. Jude Classic

    June 14, 2010


    Winner Relies on Proforce V2 Shaft (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon-fiber golf shafts – confirms the winner of the PGA Tour's St. Jude Classic relied on its Proforce V2 shaft in his 3-wood (76 gram, x-flex).Continuing the trend of strong showings for UST Mamiya users, the champion recorded three rounds in the 60s before winning a dramatic playoff in the season's final tune-up before the U.S. Open. The victory represents the company's eighth on the PGA Tour and 15th worldwide in 2010, capturing wins on the PGA European, Nationwide, Champions and PGA European Senior Tours."Given the conditions at the tournament and strong field, players needed to have total confidence in their equipment to achieve low scores," says Gene Simpson, COO of UST Mamiya. "A substantial and growing number of professional golfers trust our technologically advanced shafts, which are known for providing tremendous distance, accuracy and reliability."The Proforce V2 is designed for players seeking a flatter, more penetrating ball flight. It features a firm tip section that promotes medium launch and increased ball speed for optimum distance. Its low-torque design prevents the clubhead from twisting on impact, reduces back spin and tightens shot dispersion. Like all UST Mamiya shafts, the Proforce V2 uses superior materials and design to produce a very stable and consistent platform.Likened to the precision of automaker Lexus, all UST Mamiya carbon-fiber shafts are unrivaled in quality attributed to world-class engineering, premium-selected raw materials and handcrafted, repeatable production techniques. Tight tolerances, constant taper design and low-resin content enhance feel during the golf swing.






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    UST Mamiya Captures Victory at Valero Texas Open and Regions Charity Classic

    May 17, 2010


    PGA and Champions Tour Winners Rely on Proforce V2 Shafts(FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon-fiber golf shafts – confirms the winners of the PGA Tour's Valero Texas Open and Champions Tour's Regions Charity Classic relied on its Proforce V2 shafts.Recording the company's seventh PGA Tour victory this season, the Valero Texas Open champion played the popular shaft model in his driver (86-gram, x-flex) and two fairway woods (96-gram, x-flex).Also utilizing Proforce V2 shafts, the winner of the Regions Charity Classic recorded three rounds in the 60s to claim the company's 14th worldwide win this season.

    UST Mamiya shafts have captured titles on the PGA, PGA European, Champions, Nationwide and PGA European Senior Tours in 2010."Both of these outstanding performances were highlighted by great ball striking that lead to scoring opportunities," says Gene Simpson, COO of UST Mamiya. "Our technologically advanced shafts are known for providing tremendous distance and accuracy, as well as the consistent reliability trusted by a substantial and growing number of the world's best players."The Proforce V2 is designed for players seeking a flatter, more penetrating ball flight. It features a firm tip section that promotes medium launch and increased ball speed for optimum distance. Its low-torque design prevents the clubhead from twisting on impact, reduces back spin and tightens shot dispersion. Like all UST Mamiya shafts, the Proforce V2 uses superior materials and design to produce a very stable and consistent platform.Likened to the precision of automaker Lexus, all UST Mamiya carbon-fiber shafts are unrivaled in quality attributed to world-class engineering, premium-selected raw materials and handcrafted, repeatable production techniques. Tight tolerances, constant taper design and low-resin content enhance feel during the golf swing.UST Mamiya produces 35 shaft models within the ATTAS and Proforce product lines:

    • ATTAS – Introduced in Japan in early 2009 and in North America late last year, this premium shaft was immediately adopted by Tour players globally. Innovatively engineered with smooth-bending properties throughout the shaft's constant taper design, more energy is transferred to the ball for instant feedback with greater distance. Ultra-thin carbon fibers optimize feel and allow the shaft to maintain its shape for consistent, accurate shots. ATTAS is distinguished by its tri-color look, notably its atomic orange.

    • Proforce – Famous for its bright gold color and contributing to multiple major-tournament victories, Proforce shafts have been UST Mamiya's flagship since winning the 1999 Masters. The V2 incorporates the company's original "tip technology," masterfully balancing torque, weight, spin and launch angle for extraordinary power off the tee. The latest in the Proforce series, the AXIVCore features four-axis material promoting stability, control and ease of swing for increased ball speed.






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    UST Mamiya Premium Shafts Used by Winner of Nationwide Tour's Fresh Express Classic

    April 20, 2010


    (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon-fiber golf shafts – confirms the winner of the Nationwide Tour's Fresh Express Classic relied on its new ATTAS prototype shaft (X-flex) in his driver.

    The champion recorded four rounds in the 60s en route to claiming the company's second title on the Nationwide Tour this season. The win further augments UST Mamiya's worldwide success, as its shafts have also been used in multiple victories this year on the PGA, PGA European, and PGA European Senior Tours. To date in 2010, more PGA Tour champions have relied on UST Mamiya shafts in their drivers than any other leading brand.

    "Our premium shafts are preferred by a vast and rapidly growing percentage of players on all major Tours worldwide," says Gene Simpson, COO of UST Mamiya. "The time and resources we devote to the research and development of our products has yielded the most-technologically advanced, reliable and best-performing options in the industry."






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    UST Mamiya Premium Shafts Used by Two Top-Three Finishers at 2010 Masters

    April 13, 2010


    (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon-fiber golf shafts – confirms the runner-up and third place finishers at the 2010 Masters Tournament relied on the company's technologically advanced Proforce models. Furthering the trend of UST Mamiya shaft users recording top finishes on major Tours worldwide, the runner-up played the Proforce V2 in his three-wood (76 gram, X-flex), while the third place finisher used the Proforce AXIVCore prototype 7250 shaft (X-flex) in his driver and AXIVCore Tour Green (87 gram, X-flex) in his three and four woods. "Success at Augusta National requires that players have total confidence in their equipment," says Gene Simpson, COO of UST Mamiya. "It is no surprise that two of the top-three finishers relied on our shafts to provide the distance and accuracy benefits needed to tame this famous layout." During the 2010 season UST Mamiya shafts have been used in five PGA Tour victories as well as wins on the PGA European, Nationwide and PGA European Senior Tours.






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    UST Mamiya Premium Shafts Used by Shell Houston Open Winner

    April 5, 2010


    Renowned Manufacturer Records Fifth PGA Tour Victory, Eighth Worldwide in 2010

    (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon-fiber golf shafts – confirms the winner of the PGA Tour Shell Houston Open relied on the company's Proforce AXIVCore prototype 7250 shaft (X-flex) in his driver and Proforce AXIVCore Tour Green (87 gram, X-flex) in his three and five woods.

    Continuing the trend of strong showings for UST Mamiya shaft users, the champion recorded three rounds in the 60s at Redstone Golf Club in Humble, TX during the final tune up before this year's Masters. The win represents the fifth on the PGA Tour for the company in 2010 and further augments its worldwide success as UST Mamiya shafts have also been used in victories on the PGA European, Nationwide and PGA European Senior Tours this season.

    "More and more players on the PGA and other tours globally are realizing the performance advantages of our premium shafts," says Gene Simpson, COO of UST Mamiya. "With a variety of options to suit all swing types and ball-flight preferences, UST Mamiya products are ideal for players of any skill level."






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    UST Mamiya Experiencing Worldwide Tour Success in 2010

    March 18, 2010


    Premium Golf-Club Shaft Manufacturer Has Recorded Seven Victories on Three Continents This Season (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon-fiber golf shafts – has experienced tremendous success globally in 2010, helping PGA, European PGA, Nationwide and European Senior PGA Tour players earn victories.The wins have come on North American, Asian and Australian soil, augmented by several runner-up and top-10 finishes. A true international presence in the golf industry, UST Mamiya works closely with players on all Tours to assure they reap optimal benefits from their equipment.

    "UST Mamiya shafts cross all borders and are preferred by many of the world's most decorated players," says Gene Simpson, COO of UST Mamiya. "Already in 2010 we secured four victories on the PGA TOUR and several others abroad with momentum that shows no signs of slowing."Most recently, the winner of the Senior European PGA Tour's Chang Thailand Senior Masters used the UST Mamiya Proforce AXIVCore Blue model – 59 gram, stiff flex – in his driver and 3-wood and a 69-gram version in his 5-wood. In total, these champions have earned more than $6 million to date this year and consistently rank among the elite in the statistical categories associated with driving performance.

    Likened to the precision of automaker Lexus, all UST Mamiya carbon-fiber shafts are unrivaled in quality attributed to world-class engineering, premium-selected raw materials and handcrafted, repeatable production techniques. Tight tolerances, constant taper design and low-resin content enhance feel during the golf swing. Stewart Cink, a long-time user of UST Mamiya shafts and winner of the 2009 British Open, plays the company's ATTAS shaft in his driver and two fairway woods.






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    UST Mamiya's PGA Tour Success Continues

    March 1, 2010


    Winner and Runner-Up at Waste Management Open Rely on Company's Superiorly-Designed Shafts

    (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon fiber golf shafts – confirms the winner and runner-up finisher at the PGA Tour's Waste Management Open relied on its award-winning shaft lines.This victory represents the company's fourth on the PGA Tour this season, with the champion playing a proprietary PING shaft made by UST Mamiya in his driver, the PING TFC700D, a standard offering in the company's i15 line. He also used the ATTAS International Series in his 3-wood (80, X-Flex) and the Proforce V2 in his hybrid (89, X-Flex). The runner-up played the Proforce V2 in his 3-wood (86, S-Flex)."We have had great early success on the PGA Tour this season and are confident it will continue," says Gene Simpson, COO of UST Mamiya. "To be successful at this level, players must be confident that their equipment works to perfectly compliment their games, with UST Mamiya shafts they can rest assured."Likened to the precision of automaker Lexus, all UST Mamiya carbon-fiber shafts are unrivaled in quality attributed to world-class engineering, premium-selected raw materials and handcrafted, repeatable production techniques. Tight tolerances, constant taper design and low-resin content enhance feel during the golf swing.Stewart Cink, a long-time user of UST Mamiya shafts and winner of the 2009 British Open, plays the company's ATTAS shaft in his driver and two fairway woods.

    UST Mamiya produces 35 shaft models within the ATTAS and Proforce product lines:

    • ATTAS – Introduced in Japan in early 2009 and in North America last month, this premium shaft was immediately adopted by Tour players globally. Innovatively engineered with smooth-bending properties throughout the shaft's constant taper design, more energy is transferred to the ball for instant feedback with greater distance. Ultra-thin carbon fibers optimize feel and allow the shaft to maintain its shape for consistent, accurate shots. ATTAS is distinguished by its tri-color look, notably its atomic orange.

    • Proforce – Famous for its bright gold color and contributing to multiple major-tournament victories, Proforce shafts have been UST Mamiya's flagship since winning the 1999 Masters. The V2 incorporates the company's original "tip technology," masterfully balancing torque, weight, spin and launch angle for extraordinary power off the tee. The latest in the Proforce series, the AXIVCore features four-axis material promoting stability, control and ease of swing for increased ball speed.






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    UST Mamiya AXIVCore Shafts Receive 'GT Tech Award' from Golf Tips Magazine

    February 24, 2010


    (Fort Worth, TX) – UST Mamiya – maker of superiorly-designed and technologically-advanced graphite golf-club shafts – and its popular Proforce AXIVCore Series received a "GT Tech Award" from Golf Tips magazine (Nov/Dec issue) for "Top Shaft Material Innovation" and are named one of the "Top Shafts" of 2009.

    The Proforce AXIVCore Series was spotlighted for its innovative design that marked a true advancement in the golf-equipment sector. AXIV technology is a UST Mamiya exclusive, proprietary material that utilizes specific high-modulus carbon fibers woven in the critical four axis directions necessary to optimize stiffness, hoop strength and torsional resistance. The AXIV material resists deformation, allowing the shaft to maintain consistent symmetry, resulting in distance and accuracy gains.

    "Professionals and amateurs discover the performance benefits of our Tour-proven shafts are longer, straighter shots and lower scores," says Gene Simpson, COO of UST Mamiya. "We are honored Golf Tips recognized the Proforce AXIVCore Series for its industry impact."

    Available in multiple weights and flexes to fit various swing profiles, models in the Proforce AXIVCore Series include:

    • Blue – Active tip section provides a higher launch for longer carry distance
    • Tour Black – Flexible, low torque tip results in high launch, low spin, and better control
    • Tour Green – Lower ball flight, reduced spin and better shot-making control without sacrificing feel
    • Tour Red – Penetrating ball flight with low spin

    The Blue, Tour Black and Tour Red models are counter-balanced to help players gain clubhead speed. The Tour Green is tip-balanced, moving the shaft's center of gravity closer to the tip so players can better feel the position of the clubhead throughout the swing.

    Stewart Cink, a long-time user of UST Mamiya shafts, won the 2009 British Open playing Proforce AXIVCore Tour Red shafts in his driver and three-wood. Cink also plays the company's ATTAS shaft in his five-wood.

    Likened to the precision of automaker Lexus, all UST Mamiya carbon-fiber shafts are unrivaled in quality attributed to world-class engineering, premium-selected raw materials and handcrafted, repeatable production techniques. Tight tolerances, constant taper design and low-resin content enhance feel during the golf swing.

    UST Mamiya produces 35 shaft models within the ATTAS and Proforce product lines:

    • ATTAS – Introduced in Japan in early 2009 and in North America last month, this premium shaft was immediately adopted by Tour players globally. Innovatively engineered with smooth-bending properties throughout the shaft's constant taper design, more energy is transferred to the ball for instant feedback with greater distance. Ultra-thin carbon fibers optimize feel and allow the shaft to maintain its shape for consistent, accurate shots. ATTAS is distinguished by its tri-color look, notably its atomic orange.

    • Proforce – Famous for its bright gold color and contributing to multiple major-tournament victories, Proforce shafts have been UST Mamiya's flagship since winning the 1999 Masters. The V2 incorporates the company's original "tip technology," masterfully balancing torque, weight, spin and launch angle for extraordinary power off the tee. The latest in the Proforce series, the AXIVCore features four-axis material promoting stability, control and ease of swing for increased ball speed.






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    UST Mamiya to Showcase New Shaft Line at 2010 Japan Golf Fair (Booth D-6)

    February 16, 2010


    (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon fiber golf shafts – will debut its ATTAS International Series ISA-1000 0.350" tip hybrid shaft at the 2010 Japan Golf Fair (Booth D-6) in Tokyo, Japan.The latest addition to the company's famed shaft lines, the ATTAS International Series ISA-1000 hybrid shafts with a .350" tip will be available in three different weights; 75 gram (regular and stiff flexes), 85 gram (regular, stiff and x-stiff flexes), and 95 gram (stiff and x-stiff flexes)."The Japan Golf Fair has always been a great place for us to launch new products and connect with buyers and consumers," says Gene Simpson, COO of UST Mamiya. "The new addition to the ATTAS International Series ISA-1000 line continues to push the performance envelope for golfers."Introduced in Japan in early 2009 and in North America late last year, the ATTAS line was immediately adopted by Tour players globally. Engineered with smooth-bending properties throughout the shaft's constant taper design, more energy is transferred to the ball for instant feedback, unparalleled feel and greater distance and accuracy. Ultra-thin carbon fibers optimize feel and allow the shaft to maintain its shape for consistent, accurate shots. ATTAS is distinguished by its tri-color look, notably its atomic orange.Likened to the precision of automaker Lexus, all UST Mamiya shafts are unrivaled in quality and performance attributed to world-class design engineering, premium-selected raw materials and precise handcrafted, repeatable production techniques. Tight tolerances, coupled with proprietary design principles and low-resin carbon-fiber materials enhance feel during the golf swing.Stewart Cink, a long-time user of UST Mamiya shafts, won the 2009 British Open playing Proforce AXIVCoreฎ shafts in his driver and three-wood. Cink also plays the company's ATTAS shaft in his five-wood.UST Mamiyaฎ produces 35 shaft models within the ATTASฎ and Proforceฎ product lines, each of which will be on display at the Japan Golf Fair.






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    Winners of Northern Trust Open and Omega Dubai Desert Classic Rely on Proforce V2 Shafts

    February 8, 2010


    (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon fiber golf shafts – confirms the winners of both the PGA Tour's Northern Trust Open and PGA European Tour's Omega Dubai Desert Classic relied on its Proforce V2 shafts.The win at the Northern Trust Open represents the third PGA Tour victory for UST Mamiya users this season, with the champion playing Proforce V2 shafts in his driver (86, X-Flex) 3-wood (96, X-Flex) and two hybrids (104, X-Flex) at Rivera Country Club in Pacific Palisades, CA.Also utilizing the company's Proforce V2 shafts in his three and five woods (76, X-Flex), the winner of the Omega Dubai Desert Classic won a dramatic playoff at Emirates Golf Club in Dubai."We've come charging out of the gate in 2010 as more and more champions are using our game-changing shafts," says Gene Simpson, COO of UST Mamiya. "The smallest inconsistency in a player's equipment can cause major problems on the course, and this is why so many trust our superiorly-designed and performance optimizing golf shafts."The Proforce V2 is designed for players seeking a flatter, more penetrating ball flight. It features a firm tip section that promotes medium launch and increased ball speed for optimum distance. Its low-torque design prevents the clubhead from twisting on impact, reduces back spin and tightens shot dispersion. Like all UST Mamiya shafts, the Proforce V2 uses superior materials and design to produce a very stable and consistent platform.






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    UST Mamiya Hybrid Shafts Used by Winner and Runner-up Finisher at Farmers Insurance Open

    February 1, 2010


    (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon fiber golf shafts – confirms the winner and runner-up finisher at the PGA Tour's Farmers Insurance Open relied on its Proforce AXIVCore Tour Red 85 and Proforce V2 89 shaft models respectively in their hybrid clubs.

    Continuing the trend of strong showings for UST Mamiya shaft users, both players recorded multiple rounds in the 60s en route to claiming the top two spots at Torrey Pines Golf Course in La Jolla, CA. The win represents the second victory for the company in the first four events of the 2010 Tour season.

    "Torrey Pines always provides an exciting and challenging venue and it is no surprise that the top players relied on our shafts to successfully navigate this difficult course," says Gene Simpson, COO of UST Mamiya. "We provide Tour players with equipment that allows them to achieve optimal performance and fine tune a variety of shots."

    The Proforce AXIVCore Tour Red features the company's award-winning 4-axis material within the inner walls of the butt section, providing stability and consistent shaft recovery. Its stiffer tip section offers a lower launch and excellent control for players of all levels.

    The Tour-proven, high performance Proforce V2 hybrid model is a graphite shaft that features the highest quality materials for the best feel and performance. Utilizing UST Mamiya's Proforce Tip Technology, the tip section has the perfect balance between flex and torque for producing medium to high launch with increased ball speed.






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    UST Mamiya Names Michael Guerrette Senior Director Of Research and Development

    January 11, 2010


    (FORT WORTH, TX) - UST Mamiya - maker of the world's finest carbon fiber golf shafts - has named industry veteran Michael Guerrette as Senior Director of Research and Development.

    Responsible for new materials and process applications, product design, prototype samples and product testing, Guerrette further bolsters UST Mamiya's industry-leading development team. His duties also include managing product engineering staff and processes to ensure quick throughput and cost-efficient design for ready and consistent production. In addition, he will work closely with Tour players to gather feedback for the development of new high performance shaft concepts.

    "Michael Guerrette is tremendously talented, well-respected and the ideal fit for UST Mamiya," says Gene Simpson, COO of UST Mamiya. "His knowledge and experience are sure to push the creative boundaries of our company in new and exciting directions and even greater heights."

    Guerrette - most recently Senior Design Engineer for Adams Golf - brings 20 years experience in project and systems engineering to UST Mamiya. Positions with TaylorMade-adidas Golf, General Electric and Raytheon honed Guerrette's aeronautical-engineering applications to golf.

    "This is a thrilling opportunity, as UST Mamiya is consistently at the forefront of golf shaft innovation," says Guerrette. "The company's award-winning shafts are ground-breaking and, most important, golfers realize better performance with UST Mamiya shafts in their clubs."

    Likened to the precision of automaker Lexus, all UST Mamiya shafts are unrivaled in quality and performance attributed to world-class design engineering, premium-selected raw materials and precise handcrafted, repeatable production techniques. Tight tolerances, coupled with proprietary design principles and low-resin carbon-fiber materials enhance feel during the golf swing.

    Stewart Cink, a long-time user of UST Mamiya shafts, won the 2009 British Open playing Proforce AXIVCore shafts in his driver and three-wood. Cink also plays the company's ATTAS shaft in his five-wood.






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    UST Mamiya's Innovative Shafts Bring Home Win at Sony Open

    January 11, 2010


    (FORT WORTH, TX) – UST Mamiya – maker of the world's finest carbon fiber golf shafts – confirms the winner of the PGA Tour's Sony Open relied on its Proforce AXIVCore Tour Black model in his driver (69-gram, X-flex) as well as the company's Frequency Filtered Putter Shaft.

    Continuing the trend of strong showings for UST Mamiya shaft users, the winner recorded four rounds in the 60s en route to a dramatic one-shot victory at the Waialae Country Club in Honolulu, HI. The win represents his second on the PGA Tour using both the Proforce AXIVCore Tour Black model and Frequency Filtered Putter Shaft.

    "It is great to come out on top of the first full-field event of the 2010 season," says Gene Simpson, COO of UST Mamiya. "With the always difficult competition at the Sony Open, the winner depended on UST Mamiya shafts for both power off the tee and finesse on the greens."

    The Proforce AXIVCore Tour Black features the company's award-winning 4-axis material within the inner walls of the butt section, providing stability and consistent shaft recovery. This counter-balanced shaft series helps players gain more clubhead speed for maximum distance and its flexible, low torque tip section offers high launch, low spin, and better control. It is available in multiple weights and flexes to fit various swing profiles.

    The company's radically designed Frequency Filtered Putter Shaft automatically improves the ability of all players to feel where ball impact occurs on the club face. This results in a more consistent stroke and improved putting. The mid-section of the shaft incorporates a Filtering Diffuser which dampens unwanted vibrations, assuring only the true feeling of the ball impacting the face is released to the hands. Interlinked carbon fiber in the butt-section creates tremendous hoop strength for a solid feel.

    Likened to the precision of automaker Lexus, all UST Mamiya carbon-fiber shafts are unrivaled in quality attributed to world-class engineering, premium-selected raw materials and handcrafted, repeatable production techniques. Tight tolerances, constant taper design and low-resin content enhance feel during the golf swing.

    UST Mamiya produces 35 shaft models within the ATTAS and Proforce product lines:

    • ATTAS – Introduced in Japan in early 2009 and in North America last month, this premium shaft was immediately adopted by Tour players globally. Innovatively engineered with smooth-bending properties throughout the shaft's constant taper design, more energy is transferred to the ball for instant feedback with greater distance. Ultra-thin carbon fibers optimize feel and allow the shaft to maintain its shape for consistent, accurate shots. ATTAS is distinguished by its tri-color look, notably its atomic orange.

    • Proforce – Famous for its bright gold color and contributing to multiple major-tournament victories, Proforce shafts have been UST Mamiya's flagship since winning the 1999 Masters. The V2 incorporates the company's original "tip technology," masterfully balancing torque, weight, spin and launch angle for extraordinary power off the tee. The latest in the Proforce series, the AXIVCore features four-axis material promoting stability, control and ease of swing for increased ball speed.


    About UST Mamiya

    Since 1991, UST Mamiya graphite shafts are favored by recreational and competitive golfers worldwide. In 2009, UST (U.S.) and its parent company, Mamiya-OP (Japan), combined operations, including research, development, production and materials-sourcing talents. Distributed in 30-plus countries, UST Mamiya provides shafts to consumers, retailers, club-fitters and original equipment manufacturers Adams, Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, PING, Taylor Made, Titleist, Wilson and more. Company R&D and manufacturing facilities are in the U.S., Japan, China and Bangladesh. UST Mamiya advisory staff includes renowned instructors among GOLF Magazine's "Top 100" and at Golf Digest's "America's 100 Greatest Golf Courses."

    For more information: UST Mamiya, 817.267.2219






 
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