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August 2008 Golfsmith Clubmaker Back to Main
shaft talk
Aldila’s New VooDoo Science
by: John Oldenburg
Vice President of Engineering, Aldila

Aldila has announced the launch of their new VooDoo graphite shaft featuring S-core Technology™, to be included in several major manufacturer's club introductions this fall. In addition, shipments will begin in October to leading club builders and clubmaking suppliers, including Golfsmith.

What sets the VooDoo apart from other shafts is its patent-pending S-core (stabilized core) Technology, designed to increase distance and provide outstanding accuracy with each swing. The real “magic” of the VooDoo is the high-modulus carbon stabilization rib running the length of the shaft.

“Our S-core Technology dramatically stabilizes the shaft's cross section through the use of an internal carbon-fiber rib system,” said John Oldenburg, Aldila's Vice President of Engineering. “The innovative rib structure increases hoop strength/stiffness so much that it is 80 percent greater than conventional graphite, and up to 60 percent greater than competitors' attempts at cross-sectional stabilization.”

According to Oldenburg, the increased stability allows the VooDoo to better resist shaft ovaling and deformation during the swing, which maximizes energy transfer to the ball and yields unparalleled distance and accuracy. And because the shaft's symmetry is maintained throughout the swing, it loads and unloads more consistently, enabling you to more reliably deliver the clubhead to the ball with every stroke.

As a result, more energy is stored in pure bending and released to the ball at impact…
“As a result, more energy is stored in pure bending and released to the ball at impact, which leads to greater ball speed,” Oldenburg said. “With the cross section deformation reduced, the shaft remains more circular and therefore symmetrical during the swing, eliminating dynamic stiffness variations around the shaft and delivering phenomenal consistency swing after swing.”

Having already scored wins in PGA Tour, Nationwide Tour and European PGA Tour events, the new shaft is turning heads and changing habits. “Since the VooDoo’s introduction on Tour, players have provided us with amazing feedback,” said Mike Rossi, Aldila's Vice President of Sales and Marketing. “After trying the VooDoo, both Stuart Appleby and Boo Weekley changed all their woods to the VooDoo shaft. Although we have only had it out on Tour for a short time, the VooDoo has recorded four wins, which is the ultimate validation.”

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FEATURE
The Grip Evolution
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 Shaft Talk: Aldila's New VooDoo Science
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Chip Shots: GCA International Conference and More
Clubmaking Tip: Grasping Grip Size Continuity
Clubfitting Tip: Round or Ribbed?
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