Golfsmith Holiday Media Center

Golfsmith is the home of the most creative gift ideas.

ATTENTION JOURNALISTS, BLOGGERS AND MEDIA OUTLETS

Golfsmith, the nation's largest golf specialty retailer, has product experts to discuss the hottest selling products this holiday season while offering unique, practical and economical gift ideas for golfers and non-golfers. We have representatives located near Golfsmith's 76 stores. Our Golfsmith experts would make great guests for any TV program, radio show or any type of interview. Golfsmith product experts can demonstrate these gift ideas and trends in any type of interview setting.

Check out some of the trends and gift ideas in our media gift guide section and contact us to line up an interview or in-studio appearance. Below you will find the latest downloadable video, press releases and visuals needed to illustrate any holiday gift-giving story. Please check out our holiday media gift guide to view some of the gift buying trends this holiday season from Golfsmith.

To Line Up an Interview or Appearance, Contact:

Lynn Luczkowski, L2 Communications
Email: Lynn@L2Comm.biz
Phone: (860) 313-1426

Aubrey Haznar, L2 Communications
Email: Aubrey@L2Comm.biz
Phone: (617) 549-8792

Did You Know?

This year, each American will spend on average $750 on holiday gifts for friends and family. About 27 million Americans play golf on a regular and semi-regular basis. Many of those who play golf will be receiving golf related gifts. Non-golfers will purchase many of those gifts, which can be daunting to some who do not know the sport.

This media center provides a wealth of holiday gift information, ideas and story angles complete with video, interviews and content to help illustrate any story.

Press Release & Information Center

More Than 2-Million Golf Balls

The holiday season is one of Golfsmith's busiest times of the year at the nation's largest golf specialty retailer. Customer traffic in our 76 stores from coast to coast and our online store, Golfsmith.com, usually triples as shoppers look for that perfect gift. Read about the economics of the holidays at Golfsmith, what �hot� products are expected to make cash registers ring and how golf balls are still the #1 holiday gift:

business_press.pdf (48kb)

business_press.doc (110kb)

What's Hot For the Holiday?

Buying for a golfer can be daunting, especially if the shopper is not a golfer. Golfsmith has prepared a Holiday Media Gift Guide to illustrate the hottest selling gifts and product trends for golfers. Read more in this release:

consumer_press.pdf (50kb)

consumer_press.doc (108kb)

So What is Hot This Year?

Some of the best selling golf gifts this holiday season include high tech gadgets, gifts that can be personalized, budget-conscious options, golf wedges that will not be made anymore, and eye opening, head turning apparel. Check out the gifts in each of these sections:

The Holidays by the Numbers at Golfsmith

During the months of November and December, Golfsmith, the nation's largest specialty golf retailer is expected to sell more than:

2 Million Golf Balls; 4 Million Golf Tees; 200,000 Golf Clubs; 25,000 Golf Hats; 80,000 Golf Shirts; 75,000 Golf Gloves; 14,000 Golf Bags; 59,000 Gift Cards

SOURCE: Golfsmith International, Inc., 2010

Video & Audio for Media Outlets

Interviews and HD Images, Video and Audio

Video News Report on

What's Hot This Holiday

To download this news report (HD version with graphics) click this link:
HD Video with Graphics: GS-HolidaySupers.mov (150.6MB)

To download this news report (HD version without graphics) click this link:
HD Video without Graphics: GS-Holiday.mov (103.6MB)
Video News Release of

Top Holiday Gifts

The following download contains broadcast quality HD video and audio to illustrate the holidays rush at Golfsmith. High definition b-roll includes many of Golfsmith's selections from the Media Gift Guideand interviews with Golfsmith experts discussing the economics of the holidays and product trends this time of year.

To download an HD broadcast quality video for TV/Blogs and digital audio interviews for radio and podcast use, click the following link:
HD Video & Audio: GS-HolidayVNR.mov (208.7MB)
Video News Report on

The New USGA Wedge Rule

One of the hottest selling items this year at Golfsmith is golf wedges. A new rule takes effect in 2011, prohibiting the distribution of so called large grooved wedges. Sales have increased as the supply runs out.

To download this news report (HD version with graphics) click this link:
HD Video with Graphics: GS-WedgeSupers.mov (79.6MB)

To download the Wedge VNR click this link:
VNR: GS-WedgeVNR (1).mov (153.3MB)

For more information visit our wedge rule change information center.

12 High Resolution JPEG's of Top Holiday Gifts:

Download high resolution image(s). Click a thumbnail below to open a new window with the large image.

Editor's Note:

To arrange a media interview, book a Golfsmith representative for an in-studio, in-store, satellite or phone interview or to obtain more information contact L2 Communications: