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Golfsmith Press Releases

September Press Releases

Nation's Largest Specialty Golf Retailer Opening Sarasota Location

Interactive Playground for Golfers Will Feature Custom-Fitting Studios and a Huge Selection of the Best New Golf Gear


Austin, TX, September 7, 2011 -- The nation’s largest golf retailer will swing into the Sarasota, Florida market with its first area location. Golfsmith, with 78 stores from coast to coast, will open its tenth location in Florida this November. The new location is part of an aggressive growth strategy for the company.more...

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) plans to hire more than 20 people with retail experience and a passion for golf, will hold a variety of grand opening events and will give away more than $40,000 in free golf equipment, Golfsmith cash cards and other prizes. The new Golfsmith store will be located at 143 North Cattleman Rd off the intersection of University Parkway next to Sports Authority in Sarasota, FL.

The Golfsmith retail concept is much more than a golf store. At Golfsmith, customers are encouraged to test out clubs and gear inside the store before purchasing. Golfers are also welcome to use one of the four custom-fitting studios to test drive new clubs. The company also offers free custom club fitting services. Golfsmith’s new store will feature more products and game-enhancing technology than any other area golf retailer.

“The Sarasota area is a hotbed for golfers and a key reason for our entry into this market,” said Golfsmith President and CEO Marty Hanaka. “Golfers in Sarasota are in for a treat because we are a golfer’s paradise. Our goal is to inspire golfers of all levels to player better. We do this through great product selection, guaranteed low prices on everything we sell and a commitment to exceptional customer service.”

One major service Golfsmith offers customers is free custom fitting services for golf clubs. Custom fitting is the process where a Golfsmith club-fitting specialist uses computerized swing analysis systems to study every aspect of a player’s swing and then recommends the best types of clubs and the set-up of those clubs, including shaft flex, loft, lie and more. Golfers can be custom-fit, free of charge, for any type of golf club. Golfsmith is so convinced that custom-fitting clubs to your game will help you improve that they back up this service with a 30-Day Custom-Fit Play Better Guarantee. When customers get fit for golf clubs, if they do not see immediate improvement in their game they can bring back their clubs within 30 days.

A newly released study of thousands of golfers found a majority of golfers in America are playing with clubs that do not fit them properly. The Company traces its roots to making custom-fit clubs beginning in 1967. The Sarasota store will be the tenth Golfsmith location in the state of Florida and will be the 79TH Golfsmith location in the country. Golfsmith plans to open up 20 new stores throughout the country over the next two years.

Golfsmith offers a comprehensive online store at Golfsmith.com Sarasota residents can sign up for special offers and updates on grand opening details by signing up for “E-mail Offers” on the company’s web site.


Attention Print/Online and Broadcast Editors:


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About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 43-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 78 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.golfsmith.com

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors."

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June Press Releases

Golf Retailers Gearing Up for Busiest Holiday of Year - Father's Day

Golf Balls #1 Gift for Dads; More than 2 Million Golf Balls Sold


Austin, TX, June 15, 2011 -- most retailers, the December holidays are the busiest time of the year. For golf equipment retailers, the weeks leading up to the June 19th Father's Day holiday is when cash registers ring the most. more...

In fact, Golfsmith, the nation's largest golf retailer, traditionally experiences the same high sales volumes in June that mainstream retailers experience during the year-end sales rush. For Golfsmith, it is Christmas time in June.

"We see a tremendous increase in shoppers visiting our Golfsmith stores and Golfsmith.com this time of year. Father's Day is our Christmas season and because of our buying power we have some terrific deals on some of the most popular brands in golf," said Marty Hanaka, President and CEO of Golfsmith International Holdings, Inc. (NASDAQ: GOLF). "Our merchandise buyers handpick the best gifts for every golfing Dad whether they're an avid golfer or just beginning to play. And we offer ideas in all price ranges, no matter what budget challenges a gift giver may have," he added.

And the number one gift golfing dads get? Golf balls. Golfsmith sells about two million golf balls during this period at the company's 78 stores and via golfsmith.com. But, there's more than golf balls to give dad. Technology has made a large variety of golf gear better, from GPS devices giving golfers exact distances on every shot, to new custom-fit drivers providing more distance and accuracy to the tee.

For some, finding a gift for Dad can be as challenging as getting a hole in one. And to help shoppers, Golfsmith is taking the guess work out of shopping by assembling the best golf gifts to help any golfing Dad improve his golf game. Some may not realize how technology has made golf more fun to play. If your favorite golfer's clubs are looking worn or that golfer in your life has never experienced how a hand-held, high-tech golf aid can help shave strokes off a scorecard, this Father's Day is the perfect time to upgrade what's in his golf bag. High-tech products are among the fastest selling product lines at Golfsmith.

"Shopping for a golfer can sometimes be a daunting task for a non-golfer. Our associates know the game, the latest equipment and can serve as a personal shopper to find just the right gift," Hanaka added. "What sets us apart as a retailer is the depth of knowledge our Golfsmith associates offer. They have a passion for the game, understand the latest technology and will help everyone find the perfect golf gift," he said.

Father's Day by the Numbers:

During the several weeks leading up to Father's Day, Golfsmith, the nation's largest specialty golf retailer, is expected to sell more than:

  • 2 million Golf balls
  • 4 million Tees
  • 150,000 Golf clubs of all makes and models
  • 30,000 Hats
  • 60,000 Golf Shirts

Source: Golfsmith International, 2011


(Editor's Note: For video, still pictures of unique and popular gifts along with a other assets to illustrate this trend, please visit: www.golfsmith.com/dadsdaypress)

2011 HOT GOLF GIFT TRENDS FOR FATHER'S DAY:


Visit www.golfsmith.com/dadsdaypress for a video news release, high resolution JPEG's and other materials in the press center.

Media Contacts:


About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 43-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 78 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.golfsmith.com

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors."

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Nation's Largest Golf Retailer Arrives in Nation's Capital Interactive Playground Offers High-Tech Hitting Simulators, Value and Selection of Best Gear

Hundreds Expected to Line Up June 10-11 for $40,000 in Free Giveaways


Vienna, VA, June 9, 2011 -- Golfers in and around the nation's capital will benefit from the arrival of the nation's largest golf retailer. more...

Golfsmith officially opens the doors of its first location in the DC market at Tysons Corner and the entry is good news for golfers. Hundreds are expected to line up June 9 and June 10 to claim some $40,000 in free golf equipment, Golfsmith cash cards and other prizes during grand opening celebrations.

The Golfsmith retail concept is much more than a golf store. At Golfsmith, customers are encouraged to test out clubs and gear inside the store before purchasing by using one of the high tech, custom-fitting studios. Golfsmith also offers free club custom-fitting services. The new store, featuring more products and game-enhancing technology than any other area golf retailer in the area, is located at 8459 Leesburg Pike next to Best Buy in Vienna, VA, and a short drive from several well-known golf courses, including Congressional Country Club, home of the 2011 US Open.

The new Golfsmith store will feature an unmatched selection of the hottest new equipment from the biggest brands in golf, all backed by industry-leading guarantees. Additionally, Golfsmith associates are experts at helping golfers, from beginner to scratch, find solutions to improve their game.

"Golfsmith is an interactive playground. Once you come in, it is hard to leave," said Marty Hanaka, president and CEO of Golfsmith. "The metro DC area is a hotbed for golfers and we're proud to open our first retail location to help golfers enjoy the game more. This is one of our most technologically advanced stores and will showcase our custom fitting expertise and our experiential retail environment," added Hanaka.

The Grand Opening weekend includes some $40,000 worth of free merchandise given out Friday, June 10 and Saturday, June 11, on a first-come, first-served basis and on June 12 an at 4PM former Ryder Cup Captain Paul Azinger will give a free golf swing improvement clinic in one of the new store's high tech hitting bays and answer questions from golfers in attendance. On Friday, starting at 8:00 a.m., the first 1,000 in line will receive a gift including a $20 Golfsmith cash cards, sessions for TopGolf or golf balls. On Saturday, beginning at 8:00 a.m. the first 40 people in line will choose from a variety of $10,000 in free golf gear including the hottest selling drivers and wedges. The next 250 people in line will get a free $20 Golfsmith cash card. Lines start forming hours before the opening.

Golfsmith is all about helping customers play better. Our exclusive custom-fitting process and our expert associates, all have a passion for the game and want to inspire and improve our customers' performance on the course. Plus, we offer guarantees golfers will play better," he added.

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) entry into the DC Metro area signifies a major shift in the way area golfers are outfitted and served. Instead of buying off-the-shelf, Golfsmith's focus is to custom-fit players with just the right equipment at the best prices. The new high tech, 21,000 square-foot store features four computerized, custom-fitting studios with video screens and an indoor putting green.

Custom-fitting is the process where a Golfsmith club-fitting specialist uses computerized swing analysis to study every aspect of a player's swing and then recommends the best types of clubs and the set-up of those club's shaft flex, loft, lie and more. A newly released study of thousands of golfers found a majority of golfers in America are playing with clubs that do not fit them properly. (www.customfityourgame.com) Golfsmith is so convinced custom-fitting clubs will help golfers improve their game the retailer was the first to offer a 30-Day Custom-Fit Play Better Guarantee. After customers get custom-fit, if they do not see immediate improvement in their game, the clubs can be brought back within 30 days. The company traces its roots to making custom-fit clubs beginning in a house in New Jersey in 1967.

Golfsmith offers a comprehensive online store at www.golfsmith.com. Metro DC residents can sign up for special offers and updates on grand opening details by logging onto the up for "E-mail Offers" on the company's web site.

The new Tyson Corner location is part of the company's growth strategy by the Texas-based retailer. Golfsmith plans to open up 14 new stores throughout the country over the next two years. More than 30 area golf fanatics and professional golf club fitters have been hired to staff the new location. .


Attention Print/Online and Broadcast Editors:

To download broadcast quality B-Roll of Golfsmith: http://www.box.net/shared/dvuq6xf4ts

To download broadcast quality B-Roll of some of the hottest selling products: https://shazam.box.net/shared/c5uvt4ots6/1/78506660/691461126


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About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 43-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in its 78 stores across the United States, through its web site at golfsmith.com and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.golfsmith.com

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. Golfsmith ® is a registered trademark of Golfsmith International Holdings, Inc.

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April Press Releases

Golfsmith Continues to Leverage Assets

With New Agreement for MacGregor Golf in Europe


Austin, TX, April 26, 2011 -- Golfsmith International, Inc. (NASDAQ: GOLF) today announced plans to continue expanding its proprietary brands globally by forming a new partnership for the MacGregor brand in Europe with Manchester based Worldwide Golf Brands (WWGB) more...

This new agreement with WWGB is the next step in Golfsmith's global strategy aimed at forming partnerships around the world to develop, manage and market Golfsmith's proprietary brands. Last month, Golfsmith announced a similar initiative for the MacGregor brand in Australia and New Zealand.

The new partnership allows the nation's largest specialty golf retailer to expand the MacGregor brand in Europe and furthermore reinvest those revenues back into its core U.S. business where the company focuses its efforts and continues to gain momentum and market share. "We are excited about this new partnership with WWGB," said Marty Hanaka, Golfsmith's President and CEO. "WWGB has an established presence and extensive distribution and sales network throughout Europe so their role will be integral in growing market share for the MacGregor brand and positioning this quality equipment back in the bags of golfers across Europe."

The five year agreement gives WWGB the ability to distribute MacGregor equipment throughout a number of retail channels in Europe. Under this new alliance, WWGB will continue to utilize the expertise of Golfsmith's Europe clubmaking operation in the United Kingdom as the exclusive producer of MacGregor custom clubs.

"We are delighted to partner with Golfsmith and to add the MacGregor brand into our Worldwide Golf Brands portfolio," said Graeme Stevens, Managing Director of Manchester-based Worldwide Golf Brands (WWGB). "Few brands can rival the pedigree of MacGregor within the golf industry. We have some exciting plans led by innovative new products aimed to re-connect with the many MacGregor fans in the UK and across Europe."


About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 44-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 78 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, club making components and pre-owned clubs. Visit www.golfsmith.com

About Worldwide Golf brands (WWGB)

WWGB is one of the leading privately-owned golf businesses in Europe. Operating out of custom-built offices in Manchester, England, WWGB was formed in 2009 when PGA Professional and Owner of UK Golf Services, Graeme Stevens, joined forces with Mike Basso from Pan World Brands to create the benchmark golf wholesale business. With an extensive distribution and global sales network, WWGB command a strong position within the European market as owners of the owners of Ram Golf equipment brand and Stuburt, the fastest growing footwear and apparel brand, worldwide. www.ramgolf.co.uk www.stuburt.com For further information on the latest MacGregor product range or to find out how to become a stockist, please contact Worldwide Golf brands Sales Director, Jay Bavington on +44 (0)161-886-4010 or e-mail jbavington@wwgb.uk.com.

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March Press Releases

St. Louis Area's Largest Golf Retail Experience Opening in Des Peres Golfsmith's Interactive, 25,000-Square Foot Golf Playground Encourages Customers to Try Equipment in the Store Prior to Purchase

More Than $40,000 in Giveaways during Two-Day Grand Opening Celebration


Des Peres, MO, Mar 15, 2011 -- Golfers in the St. Louis area will benefit as the competition between golf stores heats up with the entry of the country's largest golf retailer. more...

Golfsmith Golf & Tennis officially opens the St. Louis area's largest golf retail experience on Friday, March 18, 2011 at 8:00 AM. During the grand opening on Friday and Saturday, March 17 & 18, dozens of golf enthusiasts are expected to camp out to claim more than $40,000 worth of free merchandise and giveaways.

The Golfsmith retail concept is much more than a golf store where customers are encouraged to test out clubs and gear inside the store before purchasing. Golfers are also welcome to use the free indoor driving range and putting green, especially during unplayable weather conditions. The company also offers free club custom fitting services. Golfsmith's new 25,000 square-foot Manchester Road store features more products and game-enhancing technology than any other area golf retailer.

"The St. Louis market was vastly underserved by retailers who offer the technology, products and expertise to empower everyone to play better, until now. We're proud to provide a whole new retail experience to golfers and tennis players," said Golfsmith President and CEO Marty Hanaka. "This is one of our most technologically advanced stores and our grand opening will showcase our custom fitting studios, our free indoor driving range, a huge putting green and exclusive deals golfers won't find anywhere else. We welcome all to stop in and experience our store and see how Golfsmith can help improve their game."

Some $40,000 worth of merchandise will be given out during the Grand Opening weekend March 18 and 19, on a first-come, first-served basis. On Friday, starting at 8:00 AM, a limited number of customers will choose from free rounds of golf, $20 Golfsmith cash cards or golf balls. On Saturday beginning at 8:00 AM the first 40 people in line get their choice of $10,000 worth of golf equipment giveaways including a $799 set of Mizuno JPX irons, a $699 set of Nike Mach Speed irons, free White R-11 drivers, rangefinders and more. The next 250 people Saturday will receive a $20 Golfsmith cash card.

Golfsmith's entry into the St. Louis market signifies a major shift in the way players are outfitted and served. The 25,000 square-foot store, located in the Des Peres Center at 11955 Manchester Road, is a golfer's interactive playground. What differentiates Golfsmith is customers have the ability to test-drive the hottest new clubs right inside the store. It features a five-bay indoor golf driving range (free for anyone to use), a large putting green, two hi-tech custom-fitting studios, and thousands of golf accessories in addition to the latest styles of men's and women's fashions. Instead of buying off-the-shelf, Golfsmith's focus is to use high-tech golf analysis and custom fitting systems to custom-fit players to enhance their game with just the right equipment at guaranteed low prices. The new Golfsmith is located on Manchester Road near Lindeman Road, approximately one mile east of the West County Center Shopping Mall in the former Schnuck's Shopping Center.

"This is a golfer's paradise. We have made our new Missouri store the kind of place golfers do not want to leave, "said Hanaka. "The Golfsmith experience is like none around because all of our associates have a passion for the game and offer the best advice coupled with an expertise to custom fit golfers with the most precise equipment to help improve their game. We even guarantee our clubs and custom fitting process will make our customers' games more enjoyable."

Custom fitting is the process where a Golfsmith club fitting specialist uses computerized swing analysis systems to study every aspect of a player's swing and then recommends the best types of clubs and the set-up of those clubs, including shaft flex, loft, lie and more. Golfers can be custom-fit, free of charge, for any type of golf club. A newly released study of thousands of golfers found a majority of golfers in America are playing with clubs that do not fit them properly. The new Golfsmith location will also offer two custom fitting studios. Custom fitting is one of the fastest growing sales categories for Golfsmith. The company traces its roots to making custom-fit clubs beginning in 1967.

Golfsmith's associates are also experts in custom fitting seniors, juniors and women as well as left-handed players. These specific groups of golfers will no longer have to hunt around a store for equipment and clothing designed for them anymore. This new Golfsmith location offers dedicated product areas and trained staff catering to these demographic categories.

"Our new Golfsmith store offers every golfer and tennis player unprecedented levels of service combined with huge selections of the best products and clothing for players of all abilities. We are unlike anyone in the St. Louis market because we offer performance guarantees when purchasing certain clubs, offer free club fitting services and other programs, all designed to provide just the right gear for our customers to play better, " said Jason Sutton, Golfsmith's Des Peres general manager. Golf and tennis players here in the St. Louis area will be amazed at how we are not your typical golf and tennis store," Sutton added.

  • Other Golfsmith Golf & Tennis Facts:
    Location of new store: 11955 Manchester Road, Des Peres Center, Des Peres, MO 63131 Telephone : 314-822-2374 Located near Lindeman Road, One mile east of the West County Center Shopping Mall. Directions

  • The new Golfsmith store features: two hi-tech, computerized, custom fitting studios, 5 hitting bays, 600 square foot putting green, thousands of men's and women's pieces of apparel, largest selection in golf footwear, hundreds of demo clubs to try out free.

  • $40,000 in Giveaways and Prizes: On Friday, March 18 starting at 8:00 AM; a limited number of customers in line will choose from free rounds of golf, $20 cash cards or golf balls. On Saturday, March 19 at 8:00 AM the first 40 people in line get their choice of $10,000 worth of top-line golf equipment giveaways including a $799 set of Mizuno JPX irons, a $699 set of Nike Mach Speed irons, free TaylorMade White R-11 drivers, GPS units and more. The next 250 people will get a free $20 Golfsmith cash card Saturday.

  • Jobs: about 30 area residents have been hired as Golfsmith associates. All have a deep passion for the game of golf and tennis and are reflective of the demographics of the area.

  • The new Golfsmith Golf & Tennis store will also house GolfTEC®, the world's leader in golf instruction. GolfTEC offers one-on-one indoor instruction by PGA teaching professionals who provide coaching and advanced instruction using high-speed video, motion measurement, and biofeedback to improve swing as well as overall performance.

  • The new store is part of the company's growth strategy by the Texas-based retailer. Golfsmith plans to open up to twelve new stores throughout the country over the next two years. This is Golfsmith's first store in Missouri and has multiple locations throughout the Midwest.


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About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 44-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 78 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, club making components and pre-owned clubs. Visit www.golfsmith.com

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February Press Releases

TaylorMade Golf and Golfsmith "White Out" Manhattan as Two of World's Top Golfers Hit Balls Down 54th Street

Sergio Garcia and Martin Kaymer Raise Money to Provide Equipment for Wounded Soldiers Using Golf to Overcome Injuries


New York, NY, Feb 15, 2011 -- A "White Out" of a different kind hit Manhattan today as local golfers and some of the world's best in the game hit golf balls down the middle of 54th Street with a new white colored driver. more...

The number two player in the world, Martin Kaymer, and global golf star Sergio Garcia joined hundreds of New Yorkers in "White Out" conditions to be among the first to hit the new TaylorMade's r11 and Burner white-colored drivers and woods. Each took target practice inside a large 45-foot tall by 120-foot long custom-made driving range outside of the Golfsmith store on 54th and Lexington. For every target successfully hit by a golfer, each company made sizeable donations to a local wounded veterans program using golf in rehabilitation efforts.

The fully-enclosed driving range featured snow flurries falling from the massive structure, covered in white netting, lush grass and a custom tee box. Golfsmith and TaylorMade constructed the driving range to allow New Yorkers to shake off the winter doldrums and be among the first to hit the hottest drivers and woods on the PGA Tour. The white colored clubs are something of a phenomenon in golf because most clubs are black. They have become some of the hottest selling clubs for Golfsmith since launched.

"The products we've brought to the industry are unique, exciting and most importantly, Tour-validated, and we're confident the energy they've created in golf will be further captured through an event of this magnitude," said TaylorMade Golf CEO Mark King.

"TaylorMade has engineered a club with some unconventional customized features and the white aesthetics of the drivers is generating some of the biggest buzz the industry has seen in a long time," said Marty Hanaka, CEO of Golfsmith, the nation's largest golf specialty retailer. "Out of the gates this is the hottest selling driver that we've seen in the last 10 years."

Garcia, Kaymer and hundreds of New Yorkers braved the near freezing temperatures to fire drives at targets on the far end of the 45-foot tall by 40-yard long driving range using TaylorMade's revolutionary new all-white R11 and Burner SuperFast 2.0 drivers. Together, they raised $40,000 in equipment for Operation Game On!, an organization that uses golf as part of wounded warriors' rehabilitation efforts.

"Our mission is to use golf as a rehabilitation program for returning physically and mentally combat injured troops," said Operation Game On! Founder and President Tony Perez. "We are here to let wounded veterans know they don't need to raise a white flag when it comes to being active. Instead, they can swing a white driver and enjoy a very active lifestyle through playing golf."

Following the event, consumers joined Garcia and Kaymer inside Golfsmith where they had a chance to outdrive the athletes for a chance to win prizes. Those who attended had a chance to win a new club and received a hat.

The new TaylorMade white drivers have completely turned the golf world on its ear. Since debuting on the PGA Tour in early January, the R11 and Burner SuperFast 2.0 have been put in play more than 200 times combined on Tours worldwide. The instant Tour validation and media accolades have retailers in strong position for one of the biggest retail product launches the golf industry has ever seen.

Owning 31 percent dollar share of the metalwood market, according to Golf DataTech's December 2010 report, TaylorMade is the world's leading metalwood brand and continues to be the most-played and winningest driver brand in golf. The TaylorMade R11 utilizes the company's "Three Dimensions of Distance" and 3D tuning technologies that allows players to independently tune loft, face angle and flight path in order to maximize distance off the tee. The clubhead's new aerodynamic shape promotes faster clubhead speed for more distance, while allowing up to 100 yards of side-to-side trajectory change. Its distinctive white coloring and black clubface reduces glare and helps players with alignment, a trait which it shares with the TaylorMade Burner SuperFast 2.0.

The TaylorMade Burner SuperFast 2.0 is TaylorMade's lightest driver at only 279 grams. Its large cone face and new clubhead shape provide the largest sweetspot on a TaylorMade driver, and its light weight combined with longer shaft combine for added distance off the tee—as much as five yards more than the previous generation of Burner.

Editor's Note: For broadcast quality, HD video and sound of the "White Out" event including a time lapsed clip of construction of the driving range as well as high-quality JPEG still visuals, please download from this link: https://tmaggolfsmith.box.net/shared/o2mdvg6xls


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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company

TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas Group

About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) based in Austin, Texas, is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 76 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.golfsmith.com

About Operation Game On!

Operation Game On! was established in 2008 by Tony Perez to provide a golf rehabilitation program for the returning physically and mentally combat injured troops that provide golf lessons, specially fitted custom golf clubs, and playing opportunities throughout San Diego County. The program is taught by PGA-certified golf instructors and is specifically designed for troops returning home from Operation Enduring Freedom and Operation Iraqi Freedom with severely physical and mental combat injuries. Learn more at www.operationgameon.org.

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December Press Releases

Huge Interactive Golf Playground Opens in Naples with More Than $40,000 in Giveaways

Black Friday Comes Again for Naples Golfers


AUSTIN, Texas, Dec 1, 2010 -- The competition between golf stores in Southwest Florida is about to heat up. The nation's largest golf retailer, Golfsmith, officially grand opens the company's most technologically advanced and interactive superstore, Golfsmith Xtreme, Friday, December 3, 2010. more...

The new store will offer more products and more performance enhancing diagnostic equipment than any other Golfsmith location, and Friday and Saturday will feature more than $40,000 worth of prizes and giveaways.

"Naples is a hotbed for golf and tennis and we're proud to bring a whole new retail experience to the Southwest Florida area," said Golfsmith President and CEO Marty Hanaka. "This is the best store we've ever opened. Our purpose is to help Southwest Florida golfers and tennis players play better. This grand opening will showcase our custom fitting studios, our free indoor driving range, a huge putting green and exclusive deals that golfers won't find anywhere else this holiday season."

Some $40,000 worth of merchandise and other prizes will be given out during the Grand Opening weekend December 3 and 4, 2010 on a first come first served basis. On Friday starting at 8:00am the giveaways include free rounds of golf, $20 cash cards or golf balls to customers who come early. On Saturday beginning at 8:00am the first 40 people in line get their choice of $10,000 worth of giveaways including a $900 set of Callaway Diablo irons, a $700 set of TaylorMade Burner 2.0 irons, free drivers, GPS devices and more. The next 250 people will get a free $20 cash card on Saturday.

Golfsmith's entry into the Naples market signifies a major shift in the way golfers and tennis players are outfitted and served. Instead of buying off-the-shelf, Golfsmith's focus is to custom-fit players with just the right equipment at guaranteed low prices. The store also offers products from two of the most popular brands in golf, Titleist and FootJoy, available only at select Naples retailers like Golfsmith.

The 35,000 square-foot Golfsmith Xtreme store is located on Airport Pulling Road north of Pine Ridge adjacent to the Regal Cinemas theater. The concept is a sports enthusiast's interactive playground. It features multiple 3-D golf simulators, a six-bay golf driving range that is free for anyone to use, a large putting green, and thousands of golf accessories in addition to the latest styles of men's and women's fashions. What sets this Golfsmith Xtreme Naples location apart from others in the Naples area is the store's focus on computerized golf analysis and custom fitting equipment. In-store, high tech lessons from PGA Pros are available from GolfTEC as well.

"This is a golfer's paradise. We have made the new Naples store the kind of place golfers do not want to leave, "said Hanaka. "What further differentiates Golfsmith is our associates who have a passion for the game, and the expertise to custom fit golfers for free with the most precise equipment to help them play better. We even guarantee our custom fitting process will improve performance and distance."

Custom fitting is the process where a certified fitting expert uses computerized swing analysis to analyze every aspect of a player's swing and then recommend the best types of clubs and the set-up of those clubs, including shaft, loft, lie and more. Golfers can be custom fit for any type of golf club and can even be fit to the right golf ball. The Naples store will also offer TaylorMade and Callaway Fitting Studios. Golfsmith's associates are also experts in custom fitting seniors and women as well as left-handed players. These three specific groups will no longer have to hunt around a store for their clubs anymore and will have dedicated shopping areas at Golfsmith. Custom fitting is one of the fastest growing sales categories for Golfsmith. The company traces its roots to making custom-fit clubs in 1967.

"Women and seniors have different hitting strengths and swing speeds," said Steve Shirk, Golfsmith's Naples general manager. "In order to play the best, each golfer needs clubs custom fit for their abilities. Golfers should never buy clubs solely based on just their height and weight. If you are a senior or a lefty, you generally have to hunt for your clubs in other retail outlets. Here at Golfsmith, we have dedicated Senior, Women and Lefty club areas and it is free to be custom fit," Shirk added.

Other Golfsmith Xtreme Naples Facts:

  • Location of new store: 6428 Hollywood Blvd., Naples, FL 34109, 239-254-0483 (Located off of Airport-Pulling Road in Promenade at Naples Center). Directions

  • $40,000 in Giveaways: on Saturday at 7:30am Golfsmith staff will walk down the line of waiting customers and each will choose a gift. A voucher will be presented to the customer for the specific item they requested. Once the stock of an item is depleted, it is no longer available. The process of handing out vouchers will continue until all items are gone.

  • The new store features 3Trak 3-D golf simulators, 6 hitting bays, 1,000 square foot putting green, thousands of men's and women's pieces of apparel, largest selection in golf footwear, hundreds of demo clubs to try out free, Callaway Fitting Studio, TaylorMade Fitting Center.

  • Jobs: More than 30 people have been hired as Golfsmith associates. All have a deep passion for the game of golf and tennis and are reflective of the demographics of Southwest Florida

  • The new Golfsmith Xtreme store will also house GolfTEC®, the world's leader in golf instruction. GolfTEC offers one-on-one indoor instruction by PGA teaching professionals who provide coaching and advanced instruction using high-speed video, motion measurement, and biofeedback to improve swing as well as overall performance.

  • The Naples store is part of a new growth strategy by the Texas-based retailer. Golfsmith plans to open up to twelve new stores throughout the country over the next two years. This is Golfsmith's seventh location in Florida.

  • Golfsmith offers a comprehensive online store at www.golfsmith.com. Customers can order online and pickup products in the new store. Anyone can receive in-store offers and discounts by signing up for "E-mail Offers" on the company's homepage.


Media Contacts:


About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) based in Austin, Texas, is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 76 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.golfsmith.com

Expand/Collapse Press Release

November Press Releases

Two Million Golf Balls and Four Million Tees

The Holiday Rush Is On at the Nation's Largest Golf Specialty Store


AUSTIN, Texas, Nov 24, 2010 -- The number one holiday gift for golfers this year is golf balls, according to Golfsmith, the nation's largest golf specialty retailer, which expects to sell more than two million of them in two months. more...

During the eight weeks leading up to December 25th, the nation's largest golf retailer is gearing up to also sell more than four million golf tees, 80,000 golf shirts and 70,000 golf gloves along with millions of other items. (Please see "By The Numbers" list below for other expected sales numbers)

Those are just some of the huge quantities sold during one of the busiest times of the year at the specialty retailer's 76 coast-to-coast locations and online store at golfsmith.com. Customer traffic on some days in Golfsmith stores and online can triple as shoppers hunt for that perfect gift for some of the 27 million plus golfers in America who play the game on a regular or occasional basis.

In a process that began more than a year ago, Golfsmith's merchandise buyers study purchasing trends, work with various manufacturers and "look into their crystal balls" to predict what will be the hottest selling gifts for golfers.

"There's a science behind our buying strategy to ensure Golfsmith has plenty of inventory of the hottest selling and most popular products in demand this year and our warehouses are stocked so all items will be available, even for the last minute shopper through December 24th," said Eli Getson, Golfsmith's SVP of Merchandising.

Predicted buying trends for those purchasing golf related gifts this year include products for the budget conscious and high technology gadgets to help golfers judge distances to the pin and play better. Additionally, there has been a sales spike because golfers are stocking up on current wedges with larger grooves for better spin and control before they are not made anymore after December 31, 2010. (Please visit www.golfsmith.com/mediagiftguide for specific "hot selling holiday golf gift ideas.")

"Shopping for a golfer can be a daunting task for those who don't play. Every one of our in-store associates know the game, have a keen understanding of the latest equipment and can serve as personal shoppers," said Marty Hanaka, Golfsmith President and CEO. "Our experts have a passion for golf, can custom fit clubs for any player's swing and ability, and will help score that perfect golf gift."

One of the hottest categories in golf is high-tech products. Today almost every golf product Golfsmith sells has been transformed with new technology; from GPS devices giving golfers exact distances on every shot to the computer-designed drivers providing more distance and accuracy than ever before.

To help shoppers, Golfsmith has a holiday gift center providing ideas on what to buy a golfer: www.golfsmith.com/gifts Golfsmith also offers the option to order a product online and to pick it up at one of the 76 stores.

"Our product selection is focused on helping golfers play better. We see a tremendous increase in shoppers visiting our stores and website this time of year. There are tens of millions of people who love the game of golf in our country and just as many gift givers," added Mr. Hanaka.

Golf balls may be the number one choice for gifts at the holiday season, but gift cards are always a favorite choice. Last year, Golfsmith sold more than 59,000 gift cards during November and December for those who didn't know what to buy a golfer.

Editor's Note: For HD video and on camera sound, high resolution JPEG's of unique and popular holiday gifts along with a streaming news report designed for bloggers, please visit: www.golfsmith.com/holidaymediacenter or to see some of the unique gifts visit www.golfsmith.com/mediagiftguide for some of the expected hot selling items.

Golfsmith by the Numbers: During the months of November and December Golfsmith, the nation's largest specialty golf retailer is expected to sell more than:

  • 2 million Golf balls
  • 4 million Tees
  • 200,000 Golf clubs of all makes and models
  • 59,000 Gift Cards
  • 25,000 Hats
  • 80,000 Golf Shirts
  • 75,000 Gloves
  • 14,000 Golf Bags

Media Contacts:


About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) based in Austin, Texas, is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 76 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.golfsmith.com

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors."

Expand/Collapse Press Release

Hottest Selling Holiday Gifts for Golfers

Personalized Balls, High Tech Gifts and Soon Be Discontinued Wedges


AUSTIN, Texas, Nov 24, 2010 -- Finding a perfect holiday gift for a golfer can be as challenging as hitting a hole in one, especially if... more...

the gift giver doesn't play golf. There are 27 million golfers in America and just as many, if not more, gift givers buying a golf gift for their favorite golfer. According to the nation's largest golf retailer, Golfsmith, golf balls are still the number one gift, but some of the hottest selling holiday choices this season include products for the budget conscious and high technology gadgets to help golfers play better. Wedges are flying off the shelves as golfers stock up on the current large-groove wedges before manufacturing stops on December 31st. (Please visit www.golfsmith.com/mediagiftguide for specific "hot selling holiday golf gift ideas")

The number one holiday gift for golfers this year is golf balls, according to Golfsmith, which expects to sell more than two million of them in two months. During the eight weeks leading up to December 25th, Golfsmith expects to sell more than four million golf tees, 80,000 golf shirts and 70,000 golf gloves along with millions of other items. (Please see "By The Numbers" list below for other expected sales numbers)

Those are just some of the huge quantities sold during one of the busiest times of the year at the specialty retailer's 76 coast-to-coast locations and online store at golfsmith.com. Customer traffic on some days in Golfsmith stores and online can triple as shoppers hunt for that perfect gift for some of the 27 million plus golfers in America who play the game on a regular or occasional basis.

But, finding a perfect gift can be as challenging.

"Shopping for a golfer can be a daunting task for those who don't play. Every one of our in-store associates know the game, have a keen understanding of the latest equipment and can serve as personal shoppers," said Marty Hanaka, Golfsmith President and CEO. "Our experts have a passion for golf, can custom fit clubs for any player's swing and ability, and will help score that perfect golf gift."

One of the hottest categories in golf is high-tech products. Today almost every golf product Golfsmith sells has been transformed with new technology; from GPS devices giving golfers exact distances on every shot to the computer-designed drivers providing more distance and accuracy than ever before.

To help shoppers, Golfsmith has a holiday gift center providing ideas on what to buy a golfer: www.golfsmith.com/gifts Golfsmith also offers the option to order a product online and to pick it up at one of the 76 stores.

"Our product selection is focused on helping golfers play better. We see a tremendous increase in shoppers visiting our stores and website this time of year. There are tens of millions of people who love the game of golf in our country and just as many gift givers," added Mr. Hanaka.

Golf balls may be the number one choice for gifts at the holiday season, but gift cards are always a favorite choice. Last year, Golfsmith sold more than 59,000 gift cards during November and December for those who didn't know what to buy a golfer.

Editor's Note: For HD video and on camera sound, high resolution JPEG's of unique and popular holiday gifts along with a streaming news report designed for bloggers, please visit: www.golfsmith.com/holidaymediacenter or to see some of the unique gifts visit www.golfsmith.com/mediagiftguide for some of the expected hot selling items.

Golfsmith by the Numbers: During the months of November and December Golfsmith, the nation's largest specialty golf retailer is expected to sell more than:

  • 2 million Golf balls
  • 4 million Tees
  • 200,000 Golf clubs of all makes and models
  • 59,000 Gift Cards
  • 25,000 Hats
  • 80,000 Golf Shirts
  • 75,000 Gloves
  • 14,000 Golf Bags

Media Contacts:


About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) based in Austin, Texas, is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 76 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.golfsmith.com

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors."

Expand/Collapse Press Release

Golfers Buying Up Golf Clubs Before Manufacturing Stops

Nation's Largest Specialty Golf Retailer Sees a 25%-Plus Spike in Sales


AUSTIN, Texas, Nov 4, 2010 -- A new regulation governing the production of certain types of golf clubs is causing cash registers to ring at the country's largest golf retailer. Golfers around the country are buying up the current more...

style of wedges. The clubs will soon become scarce because of a recent "groove rule" change from the United States Golf Association (USGA). Golfsmith, the nation's biggest golf retailer and online store, has seen an increase in year-to-date wedge sales of more than 25.2 percent through October compared to the same period a year ago.

"Golfsmith customers are stocking up on wedges, more than they ever have," said Marty Hanaka, president and CEO of Golfsmith, which sells tens of thousands of new wedges every year. "The availability of the larger grooved golf clubs affected by the change is a big unknown so our customers are buying their favorite designs while the inventory is there because after year's end those types of clubs won't be made anymore."

The USGA "groove rule" change means that the new grooves on clubs made beginning January 1, 2011 will have approximately 70% of the depth and size of grooves made today. Grooves on clubs function a lot like tread on car tires. The grooves help channel grass, sand and other debris away from the clubface allowing for better control and better shot performance. The new style, smaller grooved wedges will mean less spin on each shot. Golfsmith has a dedicated web site explaining all of the changes at www.golfsmith.com/grooves.

The new grooves have actually been in effect on the PGA Tour all year and have been a hot topic of discussion as many players have struggled to control their wedge shots especially out of the high rough in tournaments throughout the season. Amateur golfers have until 2014 to make the switch to the new grooves for USGA amateur tournaments. As of 2024, all golfers must switch to the new grooves for tracking their handicaps.

"Golfers are scooping up wedges as fast as they can," said Ron Partridge, Vice President of Club Merchandising at Golfsmith. "Golfsmith's wedge sales are up 25 percent through October. The supply of these current high spin wedges will dry up over the next several months. While the wedges won't be produced after 2010, amateurs can still use them for the next 14 years."

Golf clubs with the new, Tour compliant grooves are already available today in Golfsmith stores and online at golfsmith.com. Golfsmith will continue to sell current grooved wedges until supplies are exhausted.

Timeline of Wedge Groove Changes

  • 2010 - PGA and other professional tours require use of new grooves
  • 2011 - Manufacturers may no longer ship "old" grooved clubs
  • 2014 - Top USGA amateur events to require use of new grooves
  • 2024 - USGA recreational events and posting of handicaps to require use of new grooves

Grooves by the Numbers

  • 29 Million Americans Play Golf Regularly
  • 3 - Average Number of Wedges in a Golf Bag
  • $109 - Average Cost/Order Value for a wedge at Golfsmith in 2010
  • Late 1800's - First Golf Wedge Played was the Pitching Wedge, Also Knows as a "Jigger"
  • 1931 - Sand Wedge was Invented by Former Golf Pro and Inventor Gene Sarazen

Attention Video News Editors

To download broadcast quality, high definition video and sound bites to illustrate this story click this link: http://www.box.net/shared/goxdkobi3u

Attention Photo Editors

For high resolution, JPEG's illustrating the groove rules change, visit: www.golfsmithwedges.myphotoalbum.com

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 42-year-old specialty retailer of golf and tennis equipment, apparel and accessories based in Austin, Texas. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 76 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit http://www.golfsmith.com.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. Golfsmith ® is a registered trademark of Golfsmith International Holdings, Inc.

Media Contacts:

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October Press Releases

Golfsmith and the American Junior Golf Association Strike Four-Year Alliance

Country's Largest Golf Retailer Focused on Inspiring Junior Golfers


AUSTIN, Texas, Oct 21, 2010 -- America's largest golf retailer is giving more than 5,000 junior golfers a way to improve their games and save money at the same time. Golfsmith International, Inc., (NASDAQ:GOLF) has struck a more...

four-year agreement with the American Junior Golf Association, Inc. (AJGA). As the Preferred Golf Retailer of the AJGA, Golfsmith will provide AJGA Member Days, discounts to the AJGA's 5,300 members and 50% off on swing evaluations from GolfTEC, America's #1 lesson provider.

"We look forward to giving the game's best junior players and future generations of golfers a robust retail experience and added service offerings that will evolve into a long-term, prosperous relationship for all involved," stated Matt Corey, Chief Marketing Officer for Golfsmith. "This partnership is a great platform and reaches a vitally important consumer market segment — junior golfers."

AJGA members will also have access to Golfsmith's 76 store locations which provide custom fitting services, lesson packages from GolfTEC PGA Professionals and indoor hitting bays. As for Golfsmith, its brand will be positioned through various AJGA channels — traditional and online marketing, in AJGA tournament registration packets and at select AJGA tournaments.

"We are very proud to have Golfsmith come on board as our golf retail partner and bring a unique offering to our members," said Stephen Hamblin, Executive Director of the AJGA. "Through this partnership, AJGA members will benefit from Golfsmith's expertise and receive special deals on top-of-the-line golf equipment."

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 76 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit http://www.golfsmith.com.

About American Junior Golf Association

The American Junior Golf Association is a 501(c)(3) nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf. The AJGA, located at Chateau Elan Resort in Braselton, Ga., is well represented on the PGA and LPGA Tours where more than 200 AJGA alumni play and have earned more than 350 Tour victories. For additional information, please visit http://www.ajga.com.

Media Contacts:

Expand/Collapse Press Release

Miss Your Next Putt and Order a New Putter Right from the Green

Golfsmith expands its Mobile Strategy with Promotions and Video Demonstrations for the iPhone/iPod Touch, Powered by Digby.


AUSTIN, Texas, Oct 4, 2010 -- A major challenge for some golfers is remembering when to replenish their golf supplies and restock their golf bag. A new iPhone/iPod Touch application more...

now puts the power of the country's largest golf retailer in the hands of all golfers to instantly purchase golf supplies and equipment, anytime and anywhere, even right from the 18th hole.

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), the nation's largest golf retailer, today announced the launch of a customized mobile iPhone/iPod Touch shopping experience for consumers through Mobile Commerce leader Digby. The new mobile app compliments the mobile Web platform that Golfsmith launched earlier this year and will provide Golfsmith customers with a new seamless mobile shopping experience making research, purchases and access to promotions much easier. Visit http://www.golfsmith.com/mobile.

Committed to enhancing the "customer experience," Golfsmith has been inspiring golfers to play better since 1967 with their extensive product selection that features premier brand merchandise, as well as proprietary products, club-making components and pre-owned clubs. Through this new iPhone/iPod Touch app, Golfsmith is offering rich and unique features including a live "Promotions" board and "Play Video" product demonstrations by Golfsmith product experts.

"As we continue to innovate, our new mobile Web and iPhone/iPod Touch app offering provides our customers with the most innovative and seamless purchasing experiences," said Marty Hanaka, Chairman and CEO. "We're making shopping for golf and tennis equipment easier than ever before right from your phone with rich product imagery, videos and specials offers from Golfsmith."

In addition, customers can also purchase gift cards, create wish lists, obtain product reviews and find a Golfsmith store nearby. The live "Promotions" board that is uniquely positioned at the top of the home page will feature special limited-time-only offers and exclusive product deals.

"As the Smartphone industry continues to expand rapidly, Golfsmith is uniquely positioned to provide their customers with the industry's best mobile customer engagement experience," said Dave Sikora, President and CEO of Digby. "Through the power of the Digby Mobile Commerce Platform, we have enabled Golfsmith's mobile optimized website and iPhone/iPod Touch rich App, helping them to take a strategic approach to the Mobile channel."

Consumers wishing to download the new Golfsmith app should visit the Apple iTunes online store, search for "Golfsmith" and download the app for free.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 42-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 76 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit http://www.golfsmith.com.

About Digby

Digby is the leading provider of mobile commerce and mobile cross channel customer engagement designed specifically for retailers, delivering rich and unique mobile experiences for today's consumer — anytime, anywhere. The Digby Mobile Commerce Platform is a fully-managed suite of applications designed for the iPhone/IPod Touch, BlackBerry and Android that empowers retailers to optimize their mobile strategy by unifying their web, in-store and catalog channels. Using the Digby mobile commerce platform, retailers can easily enable mobile as a strategic channel, extending their brand to drive incremental revenues. Led by software and wireless industry veterans, the privately-held company is headquartered in Austin, Texas. For additional information, please visit http://www.digby.com.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. Golfsmith ® is a registered trademark of Golfsmith International Holdings, Inc.

Media Contacts:

Expand/Collapse Press Release

August Press Releases

Playground for Golfers Coming to Boca Raton in 2011

AUSTIN, Texas, Aug 4, 2010 (BUSINESS WIRE) --Golfers in Boca Raton will soon get to feel,try-out, and experience the most advanced golf equipment in the largest interactive golf and tennis retail store to ever open in the city.more...

The nation's largest golfing specialty retailer, Golfsmith International Holdings, Inc. (NASDAQ: GOLF), announced today it plans to open in the area of Glades Road and State Route 7 in Boca Raton, Florida in early 2011. The new store is expected to employ up to 25 people when fully operational.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 74 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors." The Masters(R) is a trademark of Augusta National, Inc.

SOURCE: Golfsmith

L2 Communications
Aubrey Haznar, 617-549-8792
Aubrey@L2comm.biz
or
Golfsmith
Matt Corey, 512-821-4883
SVP Marketing & Business Development
matt.corey@golfsmith.com

Copyright Business Wire 2010

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July Press Releases

Golfsmith Announces Second Quarter 2010 Earnings Results

AUSTIN, Texas, Jul 29, 2010 (BUSINESS WIRE) -- Golfsmith (NASDAQ: GOLF)today announced financial results for the second quarter fiscal 2010 ended July 3, 2010. more...

Second Quarter Highlights:

  • Net revenues increased 2.8% to $118.0 million as compared to net revenues of $114.8 million for the second quarter of fiscal 2009. Net revenues reflect a 0.4 percent decrease in comparable store sales and a 0.3 percent decrease in net revenues from the direct-to-consumer channel.
  • Operating income totaled $7.3 million compared to operating income of $8.3 million for the same period last year.
  • Net income totaled $6.2 million, or $0.36 per diluted share, based on 17.2 million fully diluted shares outstanding, as compared to net income of $6.8 million or $0.42 per diluted share, based on 16.1 million fully diluted shares outstanding in last year's second quarter.
  • As of July 3, 2010, the Company had $27.6 million of outstanding borrowings under its credit facility and borrowing availability of $44.5 million. This compares to $28.0 million of outstanding borrowings under its credit facility, and $41.7 million of borrowing availability at July 4, 2009.
  • During the second quarter ended July 3, 2010, the company opened three new stores in two new markets. The Company also signed a lease for a property in Naples, Florida for the opening of a retail store in the fourth quarter of fiscal 2010.
  • Average store inventory declined 1.3 percent at July 3, 2010 as compared to July 4, 2009.

Martin Hanaka, Chairman and Chief Executive Officer of Golfsmith, commented, "While second quarter financial results did not meet our expectations, we were encouraged by the sequential improvement in our comparable store sales each month and by the progress we made in our direct-to-consumer business. Also, conversion rates increased across all regions due to improvements in store operations and inventory planning efforts. Traffic trends in most stores improved throughout the quarter, although our west coast region remains more pressured than other parts of the country by the macroeconomic environment. Although our second quarter sales remained challenged by the continued difficult retail environment, we are pleased with the advances we have made in our operational initiatives and remain confident that we are on the right strategic path."

Year-to-Date Results

  • Net revenues were $185.7 million for the six-month period ended July 3, 2010 as compared to net revenues of $183.6 million for the same period last year. Net revenues reflect a 0.6 percent decrease in comparable store sales and a 5.9 percent decrease in net revenues from its direct-to-consumer channel.
  • Operating income totaled $2.0 million as compared to operating income of $2.9 million for the first six months of last year. The Company recorded a $0.5 million non-recurring charge, or $0.03 per diluted share, related to severance associated with organizational changes in the first quarter of 2009.
  • Net income totaled $1.4 million, or $0.08 per diluted share based on 16.9 million fully diluted shares outstanding, compared to net income of $1.7 million, or $0.10 per diluted share based on 16.0 million fully diluted shares outstanding for the six-month period ended July 4, 2009.

Conference Call Information:

The company will host a conference call today, July 29th at 9:00 a.m. (eastern time) to discuss the second quarter fiscal 2010 financial results. The call will be simulcast over the Internet at https://investors.golfsmith.com. A replay will be available for 30 days after the call at the aforementioned website. Telephone replays can be accessed for one month following the call by dialing 888-203-1112 (U.S.) or 719-457-0820 (international) and entering passcode 1064670.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) has been in business for over 40 years and is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in more than 70 stores across the United States, through its Internet site at www.golfsmith.com and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

This press release contains forward-looking statements within the meaning of the federal securities laws. Statements that are not historical facts, including statements about the company's beliefs and expectations, are forward-looking statements. Forward-looking statements include statements preceded by, followed by or that include the words "may," "could," "would," "should," "believe," "expect," "anticipate," "plan," "estimate," "target," "project," "intend," or similar expressions. Forward-looking statements are not guarantees of performance. These statements are based on management's beliefs and assumptions, which in turn are based in part on currently available information and in part on management's estimates and projections of future events and conditions. Important assumptions relating to the forward-looking statements include, among others, assumptions regarding demand for the products, the introduction of new product offerings, store opening costs, the ability to lease new sites on a timely basis, expected pricing levels, the timing and cost of planned capital expenditures, competitive conditions and general economic conditions. These assumptions could prove inaccurate. Forward-looking statements also involve risks and uncertainties, which could cause actual results that differ materially from those contained in any forward-looking statement. Many of these factors are beyond the company's ability to control or predict.

The company believes its forward-looking statements are reasonable; however, undue reliance should not be placed on any forward-looking statements, which are based on current expectations. Further, forward-looking statements speak only as of the date they are made, and the company undertakes no obligation to update publicly any of them in light of new information or future events.

Golfsmith International Holdings, Inc.
Consolidated Statements of Operations
(unaudited)

Three Months Ended Six Months Ended
July 3, July 4, July 3, July 4,
2010 2009 2010 2009
Net revenues $ 118,046,216 $ 114,796,870 $ 185,694,755 $ 183,589,774
Cost of products sold 76,718,948 74,719,386 121,603,003 120,741,824
Gross profit 41,327,268 40,077,484 64,091,752 62,847,950
Selling, general and administrative 33,781,308 31,780,003 61,634,234 59,880,859
Store pre-opening/closing expenses 207,928 45,312 457,666 110,611
Total operating expenses 33,989,236 31,825,315 62,091,900 59,991,470
Operating income 7,338,032 8,252,169 1,999,852 2,856,480
Interest expense, net (281,374 ) (314,723 ) (449,305 ) (791,863 )
Other income (expense), net (2,294 ) (10,387 ) 24,546 46,363
Income before income taxes 7,054,364 7,927,059 1,575,093 2,110,980
Income tax expense (858,833 ) (1,145,355 ) (208,544 ) (455,589 )
Net income $ 6,195,531 $ 6,781,704 $ 1,366,549 $ 1,655,391
Net income per common share:
Basic $ 0.38 $ 0.42 $ 0.08 $ 0.10
Diluted $ 0.36 $ 0.42 $ 0.08 $ 0.10
Weighted average number of common shares outstanding:
Basic 16,190,670 16,061,194 16,140,885 16,046,689
Diluted 17,151,010 16,126,393 16,887,495 16,046,890

Golfsmith International Holdings, Inc.
Condensed Consolidated Balance Sheets

July 3,
2010
July 4,
2009
ASSETS (unaudited)
Current assets:
Cash

$

2,751,813

$

5,634,633

Receivables, net of allowances 2,419,267 2,028,259
Inventories 95,266,285 93,096,713
Prepaid expenses and other current assets 10,835,373 13,072,353
Total current assets 111,272,738 113,831,958
Property and equipment, net 59,314,113 57,596,176
Intangible assets, net 25,748,557 25,980,053
Other long-term assets 1,178,731 1,176,787
Total assets $ 197,514,139 $ 198,584,974
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable $ 68,410,774 $ 66,595,934
Accrued expenses and other current liabilities 18,069,391 16,580,847
Total current liabilities 86,480,165 83,176,781
Deferred rent liabilities 13,981,037 15,020,545
Long-term debt 27,576,000 27,967,000
Total liabilities 128,037,202 126,164,326
Total stockholders' equity 69,476,937 72,420,648
Total liabilities and stockholders' equity $ 197,514,139 $ 198,584,974

SOURCE: Golfsmith International Holdings, Inc.

Investor Relations:
ICR, Inc.
Joseph Teklits/Jean Fontana, 203-682-8200
www.icrinc.com

Copyright Business Wire 2010

Expand/Collapse Press Release

Greater Distance Off The Tee is Now Guaranteed for Golfers from Golfsmith

AUSTIN, Texas, Jul 28, 2010 (BUSINESS WIRE) -- Golfsmith (NASDAQ: GOLF)Ask golfers how they want to improve their games and most will say that the answer is simple - they want to hit it farther. Distance, especially off the tee, has been the elusive prize for beginners and avid golfers alike. more...

Advanced technology in drivers has helped golfers hit the ball longer and straighter, but most industry experts believe that a vast majority of golfers are still not maximizing their distance because they haven't been custom fit. Now Golfsmith, the largest specialty golf retailer in the U.S., is doing something about it - guaranteeing golfers will add 15 more yards to their drives when they get custom fit for a new driver at Golfsmith.

Golfsmith's "15 More Yards Guarantee" comes on the heels of its "Custom Fit Play Better Guarantee" launched earlier this year where the company guarantees golfers will play better, no questions asked, if they get custom fit, or they can bring their clubs back for full in-store credit towards other clubs or anything in the store. The Custom Fit Play Better Guarantee has been so well received by customers that Golfsmith has now expanded it to drivers.

"Golfsmith's custom fit sales are up significantly since we launched our Custom Fit Play Better Guarantee," said Marty Hanaka, Golfsmith President and CEO. "Our core purpose is to inspire people to play better and our customers are responding very well to these new programs."

"Based on our years of experience custom fitting, we believe that a majority of golfers play clubs that don't fit their swing characteristics, hurting their performance," said Sean Toulon, EVP of Product Creation, TaylorMade Golf Company. "Thanks to advanced fitting technologies we know that golfers can increase their distance and accuracy simply by playing equipment that is properly fit."

Golfsmith's "15 More Yards Guarantee" launched this month and is available for fittings in all Golfsmith stores and online at golfsmith.com.


About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 77 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. You are cautioned that any such forward-looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. Golfsmith undertakes no obligation to update any such statements.

SOURCE: Golfsmith International Holdings, Inc.

L2 Communications
Lynn Luczkowski, 860-313-1426
Lynn@L2comm.biz
Golfsmith
Matt Corey, 512-821-4883
matt.corey@golfsmith.com

or

GolfTEC Enterprises,
LLC Mark Nixon, 813-855-8284
mnixon@golftec.com

Copyright Business Wire 2010

Expand/Collapse Press Release

Golfsmith and GolfTEC Give Away $1 Million of Lessons in Air Conditioning

AUSTIN, Texas, Jul 22, 2010 (BUSINESS WIRE) -- Golfsmith (NASDAQ: GOLF)The sweltering summer weather scorching many areas of the country is driving more golfers inside to beat the heat and many are using advanced technology to improve their game at the same time. more...

With 77 stores from coast to coast, most offering in-door driving ranges, Golfsmith, the country's largest specialty golf retailer, is seeing an upswing of customers who want to escape the 100-degree-plus heat while making their golf swing better in air-conditioned comfort. To encourage customers to come in from the heat and sharpen their skills Golfsmith International Holdings, Inc. (NASDAQ:GOLF) has teamed with GolfTEC(R), the world's leader in golf instruction, to provide avid and aspiring golfers an opportunity to get new golf equipment and improve golf performance with $1 million worth of free lessons.

Golfsmith customers who make a purchase of $199 or more at any Golfsmith store will receive a FREE 30-minute GolfTEC Swing Diagnosis conducted by a GolfTEC Certified Personal Coach, while supplies last. The Swing Diagnosis, valued at $85, is one of GolfTEC's most popular lessons because it identifies improvement opportunities in any player's swing using high-speed video, motion measurement, and biofeedback to improve swings.

"At Golfsmith our goal is to inspire golfers to play better golf with great equipment and credible, professional instruction provided by our partners at GolfTEC," said Marty Hanaka, president and CEO of Golfsmith. "This groundbreaking promotion is yet another example of how Golfsmith is helping to grow the game of golf and make golf more affordable. More than 12,000 golfers will get free lessons with their purchase only at Golfsmith."

"GolfTEC has given over 2.3 million lessons using our Proven Path approach," said Joe Assell, cofounder and CEO of GolfTEC. "Our consistent 95% success comes from five unique factors that make GolfTEC far more than just a lesson. The Swing Diagnosis is a great way to experience the power of video and motion measurement technology. We are excited to work with our partner Golfsmith in supporting this great event."

To learn more about Golfsmith and GolfTEC's $1 Million in Free Lessons promotion stop by any Golfsmith store or visit: www.golfsmith.com/freelessons. This limited-time promotion is only available in Golfsmith's U.S. stores.


About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 77 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. You are cautioned that any such forward-looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. Golfsmith undertakes no obligation to update any such statements.

SOURCE: Golfsmith International Holdings, Inc.L2 Communications
Lynn Luczkowski, 860-313-1426
Lynn@L2comm.biz
Golfsmith
Matt Corey, 512-821-4883
matt.corey@golfsmith.com

or

GolfTEC Enterprises,
LLC Mark Nixon, 813-855-8284
mnixon@golftec.com

Copyright Business Wire 2010

Copyright Business Wire 2010

Expand/Collapse Press Release

Golfsmith Announces Earnings Release Date and Webcast for Second Quarter 2010 Financial Results

AUSTIN, Texas, Jul 20, 2010 (BUSINESS WIRE) -- Golfsmith (NASDAQ: GOLF)today announces that it plans to release its second quarter fiscal 2010 financial results before the market opens on Thursday, July 29, 2010.more...

Golfsmith will host a quarterly results conference call at 8:00 a.m. Central Time/9:00 a.m. Eastern Time. The call will be simulcast over the Internet at http://investors.golfsmith.com in the Investor Relations section. Martin Hanaka, chairman and chief executive officer, and Sue Gove, chief operating officer and chief financial officer will discuss second quarter fiscal year 2010 financial results and the company's business outlook.

A replay will be available after the call at the website listed above or by calling 888-203-1112 (U.S.) or 719-457-0820 (international) and entering passcode 1064670. These replays will be available through August 29, 2010.

About Golfsmith International Holdings, Inc.

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 42-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 77 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. You are cautioned that any such forward-looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. Golfsmith undertakes no obligation to update any such statements.

SOURCE: Golfsmith International Holdings, Inc.

Investor Relations Inquiries:
ICR, Inc.
Joseph Teklits/Jean Fontana, 203-682-8200
www.icrinc.com

Copyright Business Wire 2010

Expand/Collapse Press Release

Golfsmith Completes Amendment and Extension of Its Existing Credit Agreement

AUSTIN, Texas, Jul 12, 2010 (BUSINESS WIRE) -- Golfsmith (NASDAQ: GOLF) today announced that it has completed an amendment and extension of its revolving credit facility with GE Antares Capital. more...

Sue Gove, Chief Operating Officer and Chief Financial Officer, commented, "We are pleased to have completed this amendment to secure long term financing with our partners at GE Antares Capital with favorable terms. Our capital structure is now well positioned to support our growth strategy which targets opening seven new stores in each 2011 and 2012."

The terms of the Amended Credit Facility include:

  • a $90.0 million asset-based revolving credit facility

  • Term extension of 48 months from closing date, resulting in no write-off of previously capitalized and unamortized debt issuance costs

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 77 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. You are cautioned that any such forward-looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. Golfsmith undertakes no obligation to update any such statements.

SOURCE: Golfsmith International Holdings, Inc.

Investor Relations Inquiries:
ICR, Inc.
Joseph Teklits/Jean Fontana, 203-682-8200
www.icrinc.com

Copyright Business Wire 2010

Expand/Collapse Press Release

June Press Releases

Christmas in June: Father's Day is the Busiest Holiday for Golfsmith, the Nation's Largest Golf Specialty Retailer; Values and High-Tech Products Highlight Top Gifts for Dad

AUSTIN, Texas, Jun 07, 2010 (BUSINESS WIRE) -- During the weeks leading up to Father's Day, the nation's largest golf retailer, Golfsmith, expects to see twice as many shoppers than normal at the specialty retailer's 77 locations from coast to coast and online store at golfsmith.com. more...

The increase in goods sold at Golfsmith during the month is comparable to what traditional retailers experience during the December holidays. As an example of the sales surge, Golfsmith expects to sell more than two-million golf balls just in June.

"We see a tremendous increase in shoppers visiting our Golfsmith stores and Golfsmith.com this time of year. Father's Day is our Christmas season here at Golfsmith and because of our buying power there are some terrific deals to be had with some of the most popular brands in golf," said Marty Hanaka, Golfsmith President and CEO. "Our product selection is centered on enhancing the golfing experience. We've handpicked the best gifts for every golfing Dad whether they're an avid golfer or just beginning to play."

Finding a gift for Dad can be as challenging as hitting a hole in one. The average consumer may not realize how technology is changing the game, making playing golf easier and more fun. High-tech products are some of the fastest selling product lines for Father's Day this year at Golfsmith.

Today almost every golf product Golfsmith sells has been transformed with new technology; from GPS devices giving golfers exact distances on every shot to the computer designed drivers providing more distance and accuracy than ever before. And to help shoppers, Golfsmith is taking the guess work out of shopping and has assembled the best golf gifts with the latest technology to help any golfing Dad improve his golf game. (See recap of "Top Picks for Dad" in this release)

"Shopping for a golfer can sometimes be a daunting task for a non-golfer. Our associates know the game, the latest equipment and can serve as a personal shopper to find just the right gift," Hanaka added. "What sets us apart as a retailer is the depth of knowledge our Golfsmith associates offer. They have a passion for the game, understand the latest technology and will help everyone find the perfect golf gift."

(Editor's Note: For video and interviews, still pictures of unique and popular gifts along with a streaming news report designed for bloggers, please visit: www.golfsmith.com/dadsdaypress)

Father's Day by the Numbers:

During the month of June, Golfsmith, the nation's largest specialty golf retailer, is expected to sell more than:

  • 2 million Golf balls

  • 4 million Tees

  • 150,000 Golf clubs of all makes and models

  • 30,000 Hats

  • 60,000 Golf Shirts

Source: Golfsmith Intl, 2010

Golfsmith's 2010 Top Gift Picks for Dad include:

  • SkyGolf SGX GPS Device: includes a high-resolution 4-color display and up to 30,000 courses pre-loaded.

  • Odyssey Golf White Hot XG Putter with multi-layer insert technology is the softest, most responsive putter Odyssey Golf has ever created.

  • TaylorMade Burner SuperFast Driver with an aerodynamic crown shape that reduces drag and promotes more ball speed for more distance. This driver also comes with a free $50 Golfsmith gift card.

  • Titleist Pro V1 and Pro V1 X: the three-piece multi-layer Pro V1 golf ball continues to serve as the high performance standard by which all other golf balls are compared and measured.

  • adidas TOUR360 4.0 golf shoe brings golfers lower to the ground for more stability and molds to the exact contours of each golfer's foot.

Visit www.golfsmith.com/dadsdaypress for a complete list of Top Gifts for Dad

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) based in Austin, Texas, is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 75 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.golfsmith.com

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors."

SOURCE: Golfsmith

Media Contacts:
L2 Communications
Lynn Luczkowski, 860-313-1426
Lynn@L2comm.biz
Aubrey Haznar, 617-481-1696
Aubrey@L2comm.biz
or
Golfsmith
Matt Corey, 512-821-4883
matt.corey@golfsmith.com

Copyright Business Wire 2010

Expand/Collapse Press Release

Golfsmith to Give Away More Golf Clubs if Garcia, Goosen or O'Hair Win U.S. Open

AUSTIN, Texas, Jun 01, 2010 (BUSINESS WIRE) -- Just months after Phil Mickelson's Masters win resulted in Golfsmith giving away a $1 million in golf clubs, the nation's largest specialty golf retailer, hopes to have a repeat performance with another million dollar golf club giveaway. more...

Golfsmith (NASDAQ:GOLF) is teaming up with TaylorMade (ADDYY) and a trio of golfers, two-time U.S. Open Champion Retief Goosen, Sergio Garcia and Sean O'Hair with a new national promotion tied to the U.S. Open Golf Championship.

"Pick a Pro and Win" gives customers an opportunity to win new TaylorMade drivers, free of charge, if Garcia, Goosen or O'Hair, is victorious at Pebble Beach. Now through June 16 golfers who purchase one of three new TaylorMade drivers - the R9 Super Tri, Burner SuperFast or the R9 460 driver - at any Golfsmith store across the country will have the purchase price of their TaylorMade driver fully refunded by Golfsmith if the player they choose - Garcia, Goosen or O'Hair - wins the U.S. Open. Like the Phil Mickelson promotion, Golfsmith has purchased an insurance policy to cover the promotion.

"The U.S. Open is one of golf's ultimate tests," said Garcia, who has seven PGA Tour victories and is looking for his first U.S. Open Championship. "This promotion will add to the excitement for both the fans and players who are participating."

"I always look forward to competing in the U.S. Open," added Goosen, who has two U.S. Open victories (2001 and 2004). "Pebble Beach is a world-class venue worthy of another major championship, and I'm looking forward to the challenge."

In addition to the Pick a Pro promotion, Golfsmith is giving away $50, $75 and $100 gift cards when consumers purchase specific TaylorMade drivers, the R9 Super Tri, the R9 460 and the Burner SuperFast, respectively. To learn more about Golfsmith's promotion with TaylorMade, stop by any Golfsmith store or visit www.golfsmith.com/pickapro. This promotion is available only in Golfsmith's U.S. stores. No purchase necessary.

This promotion is only sponsored by Golfsmith International Holdings, Inc. and TaylorMade and is not sponsored by or endorsed by, and there is no affiliation with the U.S. Open or any other entity.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 77 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors."

SOURCE: Golfsmith International Holdings, Inc.

L2 Communications
Lynn Luczkowski, 413-478-1569
Lynn@L2comm.biz
or
Aubrey Haznar, 617-549-8792
Aubrey@L2comm.biz
or
Golfsmith
Matt Corey, 512-821-4883
SVP Marketing & Business Development
matt.corey@golfsmith.com

Copyright Business Wire 2010

Expand/Collapse Press Release

May Press Releases

Golfsmith Opens First Location in Wisconsin with Milwaukee Superstore

- Nation's Largest Specialty Golf Retailer Announces Opening of 25,000-square foot store in Brookfield

MILWAUKEE, Wis., May 24, 2010 (BUSINESS WIRE) -- Golfsmith International Holdings, Inc. (NASDAQ: GOLF) announced today the official unveiling of its new 25,000-square foot playground for golf enthusiasts in Milwaukee. The new Golfsmith in Brookfield is an interactive golf superstore and the first of its kind in the state of Wisconsin. The new Golfsmith features an expansive six-bay indoor driving range with state-of-the-art launch monitors and Certified PGA Pro golf instruction from GolfTEC. more...

Located at 16130 West Bluemound Road in Brookfield, at the Fountain Square Shopping Center, the new Golfsmith also features a huge indoor putting green and two "virtual reality" custom fitting studios that match golfers to the clubs that fit their swing. The new Golfsmith offers all guests a Low Price Guarantee and features a huge selection of name-brand gear from Adidas(R), Callaway(R), Cleveland(R), Cobra(R), Head/Penn(R), Nike(R), PING(R), TaylorMade(R), Titleist(R), Wilson(R) and many more.

"Milwaukee is a phenomenal golf market where folks pack a lot of golf into their season. Because this is our first store in Wisconsin, we wanted to make it a real destination for golfers from across state," said Martin Hanaka, president and chief executive officer of Golfsmith. "Golfsmith in Milwaukee is another milestone in our commitment to activity-based retail, and to expanding our retail footprint nationwide. Our superstore format is about giving people hands-on experience, expertise and, of course, great selection at guaranteed low prices."

An Interactive Playground for Golfers

Golfsmith features the full complement of Golfsmith's interactive retail experience:

  • Indoor Driving Range - The indoor driving range offers extended ball flight that lets golfers test the latest clubs. The store has 6 hitting bays, hundreds of demo clubs and the latest launch monitors that let golfers see distance and ball flight stats, including launch angle and spin rates.

  • Certified PGA Instruction and Hi-Tech Swing Analysis - Golfsmith's partnership with GolfTEC lets customers take advantage of in-store PGA teaching professionals who provide coaching and advanced instruction using the same biofeedback techniques, including video and swing analysis technology, used by PGA pros.

  • Custom Fitting Studio - Golfsmith's professional in-store staff offers complimentary precision club-fitting, matching golfers to the clubs that best fit their individual swings. The store's two virtual reality fitting studios offer a "dark room" effect that gives the feel of being on the course.

  • Golf and Tennis Apparel - Golfsmith features the most up-to-date styles in men's and women's golf and tennis apparel. Catering to young and seasoned players alike, Golfsmith offers the latest in on and off the field design trends and hi-tech fabrics.

Golfsmith gives guests three ways to shop for their golf and tennis equipment, accessories and apparel: more than 70 retail stores; its Internet store at www.golfsmith.com; and its assortment of catalogs.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 42-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

SOURCE: Golfsmith International Holdings, Inc.

Golfsmith International Holdings, Inc.
Brian Posnanski, 314-968-7712
brian@traffic-prm.com

Copyright Business Wire 2010

Expand/Collapse Press Release

Golfsmith Expands Presence in Orange County with New Store in Brea, California

New Brea Store Offers 21,000 Square Foot Golf Experience

BREA, Calif., May 07, 2010 (BUSINESS WIRE) -- With golf season getting into full swing, golfers in Orange County and Los Angeles have a new playground to find everything they need to play better golf. more...

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) announced today that it has opened its eighth store in the Los Angeles and Orange County area. A 21,000-square foot paradise for golfers, the interactive golf superstore features a five-bay indoor driving range, custom fitting and certified PGA Pro golf instruction from GolfTEC. The store has every product imaginable for golfers including thousands of golf clubs and all of the best brands of golf balls to Hank Haney training aids and the latest fashions in apparel and footwear.

"Golfsmith is determined to have a strong presence in one of the strongest golf markets in the country," said Marty Hanaka, president and chief executive officer of Golfsmith. "Our new store in Brea gives golfers in North Orange County another great option to improve their games. We're proud to expand our interactive golf retail experience. In fact, we are the only retailer to guarantee that golfers will play better when they get custom fit at Golfsmith."

The new store is located at 835 East Birch Street, in the Brea Market Place, across from the Brea Mall. In addition to the driving range, the store features a huge indoor putting green and "virtual reality" custom fitting studios that help match golfers to the clubs that fit their swing. Golfsmith also guarantees the lowest prices in town and the store features a huge selection of name-brand gear from adidas(R), Callaway Golf(R), Cleveland(R), Cobra(R), Nike Golf(R), PING(R), TaylorMade(R), Titleist(R), and many more.

A Fun and Inspiring Destination for Any Golfer

The new Golfsmith store in Brea features the full complement of Golfsmith's interactive retail experience:

  • Indoor Driving Range - The indoor driving range offers extended ball flight that lets golfers test the latest clubs. Each store has hundreds of demo clubs and the latest launch monitors that let golfers see distance and ball flight stats, including launch angle and spin rates.

  • Certified PGA Instruction and Hi-Tech Swing Analysis - Golfsmith's partnership with GolfTEC lets customers take advantage of in-store PGA teaching professionals who provide coaching and advanced instruction using the same biofeedback techniques, including video and swing analysis technology, used by PGA pros.

  • Custom Fitting Studio - Golfsmith's professional in-store staff offers complimentary precision club-fitting, matching golfers to the clubs that best fit their individual swings. A virtual reality fitting studio offers the effect of being on the course. Golfsmith's "Custom Fit Play Better Guarantee" allows golfers who get custom fit to bring their clubs back within 90 days of purchase if they don't play better - no questions asked.

  • Golf Apparel - Golfsmith features the most up-to-date styles in men's and women's golf apparel. Catering to young and seasoned players alike, Golfsmith offers the latest in on and off the course design trends and hi-tech fabrics.

Golfsmith gives golfers three ways to shop for their golf and tennis equipment, accessories and apparel: more than 70 retail stores; its Internet store at www.golfsmith.com; and its assortment of catalogs.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site at www.golfsmith.com and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed February 24, 2010 under the caption "Risk Factors."

SOURCE: Golfsmith International Holdings, Inc.

For Golfsmith International Holdings, Inc.
Brian Posnanski, 314-968-7712
brian@traffic-prm.com

Copyright Business Wire 2010

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Country's Largest Golf Retailer Gives Customers 50,000 Rounds and Reasons to Get Back on the Links

AUSTIN, Texas, May 06, 2010 (BUSINESS WIRE) -- The economy, weather and several other factors have reduced the number of rounds of golf played by golfers in America in the past year and a half. In an effort to reverse this trend and make golf more affordable than ever, America's largest golf retailer, Golfsmith, is partnering with more than 70 golf courses from coast to coast to launch "Free Golf Month" in the largest golf game giveaway ever. Some 50,000 rounds of golf are being given to the retailer's customers to get more golfers back on the greens. more...

"We're making golf very affordable," said Marty Hanaka, Golfsmith CEO. "Despite the challenging economic climate we are giving our customers exactly what they want, the opportunity to play more golf. With our 'Free Golf Month' promotion we're now providing our customers a free pass and access to our network of great courses throughout the country while setting ourselves apart from the competition."

According to the National Golf Foundation (NGF), more than 518 million rounds of golf were played in 2000 while 2009 data revealed only 486 million rounds played. The average number of rounds played in the US has gone down, remained flat or increased less than one percent in the past decade. This downward trend continues, according to the NGF. Rounds of golf played are down 12.4 percent in the first three months of this year as compared to the same period in 2009.

The promotion is a win-win for customers because it is providing a free golf game valued at up to $100 with an in-store purchase of $99 while it will also benefit golf courses to attract new golfers to their courses. The average free round is around $45 to $50.

Upon the transaction of $99 or more at any of Golfsmith's 75 stores across the country, consumers will receive a voucher from a local course to play for free at one of the participating local courses. Quantities vary by store and are on a first come, first served basis only. For full details visit your local Golfsmith store.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 75 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.golfsmith.com

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors."

SOURCE: Golfsmith International Holdings, Inc.

L2 Communications
Lynn Luczkowski, 860-313-1426
Lynn@L2comm.biz
or
L2 Communications
Aubrey Haznar, 617-481-1696
Aubrey@L2comm.biz
or
Golfsmith
Matt Corey, 512-821-4883
matt.corey@golfsmith.com

Copyright Business Wire 2010

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Golfsmith Announces First Quarter 2010 Earnings Results

AUSTIN, Texas, May 05, 2010 (BUSINESS WIRE) -- Golfsmith International Holdings, Inc., (NASDAQ: GOLF) today announced financial results for the first quarter fiscal 2010 ended April 3, 2010. more...

First Quarter Highlights:

  • Net revenues were $67.6 million for the first quarter of fiscal 2010 as compared to net revenues of $68.8 million for the first quarter of fiscal 2009. Net revenues reflect a 1.0 percent decrease in comparable store sales and a 13.5 percent decrease in net revenues from the direct-to-consumer channel.

  • Operating loss totaled $5.3 million for the first quarter of fiscal 2010 compared to a loss of $5.4 million for the first quarter of fiscal 2009. In last year's first quarter, the Company recorded a $0.5 million non-recurring charge, or $0.03 per diluted share, related to severance associated with organizational changes.

  • Net loss for the first quarter of fiscal 2010 totaled $4.8 million, or a net loss per diluted share of $0.30. This compares to a net loss of $5.1 million or a net loss per diluted share of $0.32 for the first quarter of fiscal 2009.

  • As of April 3, 2010, the Company had $42.8 million of outstanding borrowings under its credit facility and borrowing availability of $24.5 million. This compares to $45.2 million of outstanding borrowings under its credit facility, and $16.4 million of borrowing availability at April 4, 2009. Average store inventory declined 3.5% at April 3, 2010 as compared to April 4, 2009.

Martin Hanaka, Chairman and Chief Executive Officer, commented, "The first quarter of 2010 was a challenging period in the golf industry. Cold and wet weather conditions contributed to a 12.4 percent decline in rounds played compared to last year, and this resulted in softer product demand than had been anticipated. However, we are encouraged by improved selling trends that we experienced in March and April in response to new product technology and successful marketing efforts. In addition, we believe that we are benefitting from the pent-up demand that we had been expecting to see this year." Mr. Hanaka continued, "We continue to maintain careful control over our inventory levels and align operational expenses with demand."

Conference Call Information:

The company will host a conference call today, May 5th at 9:00 a.m. (eastern time) to discuss the first quarter fiscal 2010 financial results. The call will be simulcast over the Internet at https://investors.golfsmith.com. A replay will be available for 30 days after the call at the aforementioned website. Telephone replays can be accessed for one month following the call by dialing 888-203-1112 (U.S.) or 719-457-0820 (international) and entering passcode 4387234.

About Golfsmith

Golfsmith International Holdings, Inc., (NASDAQ: GOLF) is a 40-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site at www.golfsmith.com and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

This press release contains forward-looking statements within the meaning of the federal securities laws. Statements that are not historical facts, including statements about the company's beliefs and expectations, are forward-looking statements. Forward-looking statements include statements preceded by, followed by or that include the words "may," "could," "would," "should," "believe," "expect," "anticipate," "plan," "estimate," "target," "project," "intend," or similar expressions. Forward-looking statements are not guarantees of performance. These statements are based on management's beliefs and assumptions, which in turn are based in part on currently available information and in part on management's estimates and projections of future events and conditions. Important assumptions relating to the forward-looking statements include, among others, assumptions regarding demand for the products, the introduction of new product offerings, store opening costs, the ability to lease new sites on a timely basis, expected pricing levels, the timing and cost of planned capital expenditures, competitive conditions and general economic conditions. These assumptions could prove inaccurate. Forward-looking statements also involve risks and uncertainties, which could cause actual results that differ materially from those contained in any forward-looking statement. Many of these factors are beyond the company's ability to control or predict.

The company believes its forward-looking statements are reasonable; however, undue reliance should not be placed on any forward-looking statements, which are based on current expectations. Further, forward-looking statements speak only as of the date they are made, and the company undertakes no obligation to update publicly any of them in light of new information or future events.

Golfsmith International Holdings, Inc.
Condensed Consolidated Statements of Operations
(Unaudited)

Fiscal Quarter Ended
April 3, April 4,
2010 2009
Net revenues $ 67,648,539 $ 68,792,904
Cost of products sold 44,884,055 46,022,438
Gross profit 22,764,484 22,770,466
Selling, general and administrative 27,852,926 28,016,118
Store pre-opening / closing expenses 249,738 150,037
Total operating expenses 28,102,664 28,166,155
Operating loss (5,338,180 ) (5,395,689 )
Interest expense (169,285 ) (477,679 )
Interest income 1,354 539
Other income (expense), net 26,840 56,750
Loss before income taxes (5,479,271 ) (5,816,079 )
Income tax benefit 650,289 689,766
Net loss $ (4,828,982 ) $ (5,126,313 )
Net loss per common share - basic $ (0.30 ) $ (0.32 )
Net loss per common share - diluted $ (0.30 ) $ (0.32 )
Basic weighted average common shares outstanding 16,092,183 16,032,183
Diluted weighted average common shares outstanding 16,092,183 16,032,183
Golfsmith International Holdings, Inc.
Consolidated Balance Sheets
April 3, April 4,
2010 2009
ASSETS (unaudited)
Current assets:
Cash $

786,235

$

3,663,863

Receivables, net of allowances 2,150,001 1,902,894
Inventories 87,819,513 94,147,150
Prepaid expenses and other current assets 8,235,949 8,583,485
Total current assets 98,991,698 108,297,392
Property and equipment, net 57,653,966 57,248,417
Intangible assets, net 25,844,507 26,074,475
Other long-term assets 1,016,751 1,099,550
Total assets $ 183,506,922 $ 192,719,834
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable $ 48,488,002 $ 55,104,933
Accrued expenses and other current liabilities 16,127,316 14,634,870
Total current liabilities 64,615,318 69,739,803
Deferred rent liabilities 13,356,156 12,688,171
Long-term debt 42,819,000 45,189,000
Total liabilities 120,790,474 127,616,974
Total stockholders' equity 62,716,448 65,102,860
Total liabilities and stockholders' equity $ 183,506,922 $ 192,719,834

SOURCE: Golfsmith International Holdings, Inc.

Investor Relations:
ICR, Inc.
Joseph Teklits/Jean Fontana, 203-682-8200
www.icrinc.com

Copyright Business Wire 2010

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April Press Releases

Golfsmith Announces Earnings Release Date and Webcast for First Quarter 2010 Financial Results

AUSTIN, Texas, Apr 26, 2010 (BUSINESS WIRE) -- Golfsmith International Holdings, Inc. (NASDAQ:GOLF) today announces that it plans to release its first quarter fiscal 2010 financial results before the market opens on Wednesday, May 5, 2010. Golfsmith will host a quarterly results conference call at 8:00 a.m. Central Time/9:00 a.m. Eastern Time. more...

The call will be simulcast over the Internet at http://investors.golfsmith.com in the Investor Relations section. Martin Hanaka, chairman and chief executive officer, and Sue Gove, chief operating officer and chief financial officer will discuss first quarter and fiscal year 2010 financial results and the company's business outlook.

A replay will be available after the call at the website listed above or by calling 888-203-1112 (U.S.) or 719-457-0820 (international) and entering passcode 4387234. These replays will be available through June 5, 2010.

About Golfsmith International Holdings, Inc.

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 42-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

This press release contains forward-looking statements within the meaning of the federal securities laws. Statements that are not historical facts, including statements about the company's beliefs and expectations, are forward-looking statements. Forward-looking statements include statements preceded by, followed by or that include the words "may," "could," "would," "should," "believe," "expect," "anticipate," "plan," "estimate," "target," "project," "intend," or similar expressions. Forward-looking statements are not guarantees of performance. These statements are based on management's beliefs and assumptions, which in turn are based in part on currently available information and in part on management's estimates and projections of future events and conditions. Important assumptions relating to the forward-looking statements include, among others, assumptions regarding demand for the products, the introduction of new product offerings, store opening costs, the ability to lease new sites on a timely basis, expected pricing levels, the timing and cost of planned capital expenditures, competitive conditions and general economic conditions. These assumptions could prove inaccurate. Forward-looking statements also involve risks and uncertainties, which could cause actual results that differ materially from those contained in any forward-looking statement. Many of these factors are beyond the company's ability to control or predict. Such factors include, but are not limited to the Risk Factors set forth in Item 1A. Risk Factors in the company's Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 25, 2010.

The company believes its forward-looking statements are reasonable; however, undue reliance should not be placed on any forward-looking statements, which are based on current expectations. Further, forward-looking statements speak only as of the date they are made, and the company undertakes no obligation to update publicly any of them in light of new information or future events.

SOURCE: Golfsmith International Holdings, Inc.

Investor Relations inquiries:
ICR, Inc.
Joseph Teklits/Jean Fontana
203-682-8200
www.icrinc.com

Copyright Business Wire 2010

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Golfsmith Opens Largest Golf Store in Kansas City

OVERLAND PARK, Kan., Apr 16, 2010 (BUSINESS WIRE) -- With the spring in full bloom and warmer weather breaking across the Midwest, golfers in Kansas City have a brand new playground to find everything they need to play better golf. Eastern Time. more...

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) announced today that it has opened its first store in the Kansas City area. A 28,000-square foot paradise for golfers, the interactive golf superstore is designed to help golfers improve their game through custom fitting, an indoor driving range, and certified PGA Pro golf instruction from GolfTEC. In addition to all of the game improvement solutions, the store has every product imaginable for golfers including thousands of golf clubs and all of the best brands of golf balls to Hank Haney training aids and the latest fashions in apparel and footwear.

"Kansas City is an excellent golf market, and we are very excited to bring a whole new golf retail experience to town," said Marty Hanaka, president and chief executive officer of Golfsmith. "Our purpose is to inspire golfers to play better and love life more, and this new store will help golfers of all skill levels improve their games. We're very proud to bring our very best golf retail experience to Overland Park. In fact we are 'guaranteeing' that golfers will play better when they get custom fit at Golfsmith. No other retailer offers that guarantee."

The new store is located at 12020 Metcalf Avenue in Overland Park. In addition to the driving range, the store features a huge indoor putting green and "virtual reality" custom fitting studios that help match golfers to the clubs that fit their swing. Golfsmith also guarantees the lowest prices in town and the store features a huge selection of name-brand gear from adidas(R), Callaway Golf(R), Cleveland(R), Cobra(R), Nike Golf(R), PING(R), TaylorMade(R), Titleist(R), and many more.

A grand opening celebration is set for the weekend of April 30th, and will give Kansas City golfers three days of prizes and giveaways.

A Fun and Inspiring Destination for Any Golfer

The new Kansas City Golfsmith store features the full complement of Golfsmith's interactive retail experience:

  • Indoor Driving Range - The indoor driving range offers extended ball flight that lets golfers test the latest clubs. Each store has hundreds of demo clubs and the latest launch monitors that let golfers see distance and ball flight stats, including launch angle and spin rates.

  • Certified PGA Instruction and Hi-Tech Swing Analysis - Golfsmith's partnership with GolfTEC lets customers take advantage of in-store PGA teaching professionals who provide coaching and advanced instruction using the same biofeedback techniques, including video and swing analysis technology, used by PGA pros.

  • Custom Fitting Studios - Golfsmith's professional in-store staff offers complimentary precision club-fitting, matching golfers to the clubs that best fit their individual swings. Virtual reality fitting studios offer the effect of being on the course. Golfsmith's "Custom Fit Play Better Guarantee" allows golfers who get custom fit to bring their clubs back within 90 days of purchase if they don't play better - no questions asked.

  • Golf Apparel - Golfsmith features the most up-to-date styles in men's and women's golf apparel. Catering to young and seasoned players alike, Golfsmith offers the latest in on and off the course design trends and hi-tech fabrics.

Golfsmith gives golfers three ways to shop for their golf and tennis equipment, accessories and apparel: more than 70 retail stores; its Internet store at www.golfsmith.com; and its assortment of catalogs.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site at www.golfsmith.com and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed February 24, 2010 under the caption "Risk Factors."

SOURCE: Golfsmith International Holdings, Inc.

For Golfsmith International Holdings, Inc.
Brian Posnanski, 314-968-7712
brian@traffic-prm.com

Copyright Business Wire 2010

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MacGregor Golf Begins a New Era

AUSTIN, Apr 15, 2010 (BUSINESS WIRE) --One of the most storied names in the history of golf is making a comeback. Golfers around the world remember MacGregor Golf as the brand of choice for PGA Tour pros from the early 1940s through the early 1990s. The brand was everywhere, from winning golf's major championships to being featured in such popular golf movies as Caddyshack and others. Beginning today MacGregor Golf is back. Eastern Time. more...

MacGregor Golf is introducing a new, revamped lineup of premium golf equipment that builds upon the brand's rich history and reputation of helping golfers play better. MacGregor's new product line includes drivers, irons, wedges, putters and accessories for both avid and recreational golfers.

"We are leveraging 113 years of history and 59 major tournament wins to re-introduce golfers to the MacGregor brand," said Marty Hanaka, president and CEO of Golfsmith. "Acquiring the MacGregor Golf brand was an easy decision because it's a brand that resonates with golfers and has a rich history and worldwide notoriety. We're proud to bring MacGregor Golf back to life with an exciting new lineup of products."

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) acquired full intellectual property rights to the MacGregor Golf brand last May to further solidify Golfsmith's proprietary brand and product strategy. MacGregor will proudly stand alongside all major golf brands within Golfsmith's overall merchandising mix.

"We've taken the best design characteristics from MacGregor's history and combined them with today's cutting-edge golf club technologies to create a new line that exceeds golfers expectations in performance and visual appeal," said David Lowe, vice president of product development and international business for Golfsmith. "Golfers that remember MacGregor and those that have yet to experience the brand will absolutely love these new clubs."

The MacGregor product lineup includes:

  • Drivers - the M85T Driver ($299.99) which is a premium titanium driver with Cup Face 360 and Face Fit technologies, and the titanium game improvement M75T Driver ($199.99).

  • Irons - the classic muscle cavity VIP forged irons ($799.99) and the game improvement classic wing back designed M85i Irons ($699.99)

  • Putters - ROTA series milled putters available in three classic shapes ($129.99)

  • Full lineup of MacGregor Golf fairways, hybrids and wedges

  • Accessories including MacGregor branded golf bags, golf balls, towels, hats, umbrellas and more.

About MacGregor Golf

MacGregor Golf, one of the oldest golf companies in the world, has a storied 113-year history filled with innovation and PGA Tour success including 59 major championships. MacGregor Golf uses state of the art, advanced technologies to create golf equipment that makes the game easier and more fun for all golfers. Drivers, fairway woods, hybrid utility clubs, irons, wedges, putters, golf bags, golf gloves, golf balls and other accessories are marketed under the MacGregor Golf brand name.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed February 24, 2010 under the caption "Risk Factors."

SOURCE: Golfsmith

L2 Communications
Lynn Luczkowski, 413-478-1569
Lynn@L2comm.biz
or
Golfsmith
David Lowe, 512-821-4005
VP, Product Development and International Business
david.lowe@golfsmith.com

Copyright Business Wire 2010

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Micklelson's Masters Win Means $1 Million in Free Drivers for Golfsmith Customers

AUSTIN, Texas, Apr 11, 2010 (BUSINESS WIRE) --Phil Mickelson captured his third green jacket Sunday at Augusta and triggered the fulfillment of an estimated $1 Million promotion undertaken by Golfsmith International Holdings (NASDAQ: GOLF) and Callaway Golf (NYSE: ELY). As announced last month, any Golfsmith customer who purchased a new Callaway Diablo Edge(TM), FT-Tour(TM) or FT-iZ(TM) driver between March 12th and April 7th, would receive a full refund if Mickelson won the year's first Major tournament as part of Golfsmith's "If Phil Wins, You Win" promotion. For additional details visit www.golfsmith.com/winwithphil. more...

Golfsmith, the nation's largest specialty golf retailer and online golf store, and Callaway, the leading equipment manufacturer who provides the clubs that Mickelson used to win with at Augusta, made an insurance investment that eliminated any financial risk associated with the promotion.

"In addition to wowing the galleries at Augusta for his third Masters Championship, Sunday, Phil Mickelson gave golfers across the country and internationally a great present to start the season," said Golfsmith President and CEO Marty Hanaka. "Phil's win is great for the game and wonderful for Golfsmith and our valued retail and online customers."

"We couldn't be happier that Phil claimed his third green jacket and that thousands of Golfsmith customers now will start off the season with a new Callaway driver, free of charge," said Brian Groves, VP of US Marketing, Callaway Golf. "Callaway drivers are the hottest clubs on the PGA Tour and have already won six tournaments in 2010, including the season's first Major."

Between the Win with Phil Promotion and a second Golfsmith offering, Play with Phil promotion, where golfers entered for a chance to play a round of golf with Phil Mickelson, more than 15,000 golfers participated. The winner has not yet been chosen. For additional details visit www.golfsmith.com.

This promotion was only sponsored by Golfsmith International Holdings, Inc. and Callaway Golf and is not sponsored by or endorsed by, and there is no affiliation with Augusta National, Inc. or any other entity.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 74 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors." The Masters(R) is a trademark of Augusta National, Inc.

(DOWNLOADABLE VIDEO AND SOUND BITES LISTED BELOW)

NOTE:

TELEVISION, RADIO AND OTHER ELECTRONIC JOURNALISTS: A VIDEO NEWS RELEASE WITH SEVERAL SOUNDBITES OF GOLFSMITH SVP OF MARKETING AND B-ROLL OF GOLFSMITH STORES, AND THE MICKELSON PROMOTION IS AVAILABLE BY DOWNLOADING THIS FILE: http://www.box.net/shared/hpeu3gxe3h

TO VIEW THE GOLFSMITH ADVERTISEMENT FEATURING PHIL MICKELSON DOWNLOAD THIS LINK: http://postspots.com/d/j/5530dfc2c4

SOURCE: Golfsmith International Holdings

L2 Communications, LLC
Lynn Luczkowski, 413-478-1569
Lynn@L2comm.biz
or
L2 Communications, LLC
Aubrey Haznar, 617-481-1696-office or 617-549-8792-mobile
ahaznar@L2comm.biz
or
Golfsmith
Matt Corey, 512-821-4883
SVP Marketing & Business Development
matt.corey@golfsmith.com.

Copyright Business Wire 2010

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Golfsmith Re-Opens Interactive Playground for Chicagoland Golfers

Nation's Largest Specialty Golf Retailer Renovates Downers Grove Location with Indoor Driving Range, Interactive Hitting Bays and Custom Fitting Studios

CHICAGO, Apr 08, 2010 (BUSINESS WIRE) -- Golfsmith International Holdings, Inc. (NASDAQ: GOLF) announced today the grand re-opening of its newly renovated location in Downers Grove. The interactive golf superstore, designed as a playground for golfers and to help them improve their game, features a six-bay indoor driving range with state-of-the-art launch monitors and Certified PGA Pro golf instruction from GolfTEC. more...

Golfsmith Downers Grove is located at 2020 Butterfield Road next to Home Depot. The Downers Grove store now features a huge indoor putting green and "virtual reality" custom fitting studios that match golfers to the clubs that fit their swing. Golfsmith also offers all customers a Low Price Guarantee and features a huge selection of name-brand gear from Adidas(R), Callaway(R), Cleveland(R), Cobra(R), Head/Penn(R), Nike(R), PING(R), TaylorMade(R), Titleist(R), Wilson(R) and many more.

"We wanted to create the kind of destination that would make Chicagoland golfers wonder if they should head to the course or to the new Downers Grove store," said Martin Hanaka, president and chief executive officer of Golfsmith. "Golfsmith is committed to activity-based retail, and to giving golfers hands-on experience, expertise and, of course, great selection. Our purpose is to improve our customers' games and help them get more enjoyment out of the sport."

$10,000 in Merchandise Giveaways

Golfsmith is celebrating the grand opening of its expanded Downers Grove store with a great lineup of giveaways. On Friday, April 9th, through Sunday, April 11th, Golfsmith will be giving away more than $10,000 in free merchandise, including drivers, irons, bags, racquets and much more. Additionally, the first 500 people in line on Friday and Saturday will receive either a $25 Golfsmith cash card or a free round of golf.

A Fun and Helpful Destination for Any Golfer

The Golfsmith store in Downers Grove features the full complement of Golfsmith's interactive retail experience:

  • Indoor Driving Range - The indoor driving range offers extended ball flight that lets golfers test the latest clubs. Each store has hundreds of demo clubs and the latest launch monitors that let golfers see distance and ball flight stats, including launch angle and spin rates.

  • Certified PGA Instruction and Hi-Tech Swing Analysis - Golfsmith's partnership with GolfTEC lets customers take advantage of in-store PGA teaching professionals who provide coaching and advanced instruction using the same biofeedback techniques, including video and swing analysis technology, used by PGA pros.

  • Custom Fitting Studio - Golfsmith's professional in-store staff offers complimentary precision club-fitting, matching golfers to the clubs that best fit their individual swings. A virtual reality fitting studio offers the effect of being on the course.

  • Golf and Tennis Apparel - Golfsmith features the most up-to-date styles in men's and women's golf and tennis apparel. Catering to young and seasoned players alike, Golfsmith offers the latest in on and off the field design trends and hi-tech fabrics.

Golfsmith gives guests three ways to shop for their golf and tennis equipment, accessories and apparel: more than 70 retail stores; its Internet store at www.golfsmith.com; and its assortment of catalogs.

Follow Golfsmith on Twitter (@golfsmith) and through its Facebook page at http://www.facebook.com/golfsmith.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 42-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

SOURCE: Golfsmith International Holdings, Inc.

For Golfsmith International Holdings, Inc.
Brian Posnanski, 314-968-7712
brian@traffic-prm.com

Copyright Business Wire 2010

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March Press Releases

Golfsmith to Give Away New Callaway Drivers if Phil Mickelson Wins The Masters

AUSTIN, Texas, Mar 12, 2010 (BUSINESS WIRE) --As all eyes turn towards The Masters golf tournament with golfer Phil Mickelson the favorite to win, one golf retailer is offering a way for fans to win free golf clubs if Lefty captures his third green jacket. more...

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) is teaming with Callaway Golf (NYSE: ELY) to give golfers an opportunity to get new drivers, free of charge, if Mickelson is victorious this April in Augusta. And the chances for golfers of getting a free driver, much like the Callaway driver that Phil uses, have never been better as Mickelson is the odds-on favorite to win the 2010 Masters.

Starting today and ending April 7, golfers who purchase one of three new Callaway drivers - the Diablo Edge(TM), FT-Tour(TM) or FT-iZ(TM) - at any Golfsmith store across the country will have the purchase price of their Callaway driver fully refunded by Golfsmith if Phil wins the Masters at Augusta, April 8-11.

"We're kicking off the season with the first major of the year and the best player in the field," said Marty Hanaka, president and CEO of Golfsmith. "Phil is the hottest player on tour and Callaway's new drivers are better than ever before. There is pent up demand from golfers for new clubs, and with this promotion exclusively at Golfsmith, it's a great way to inspire golfers everywhere to root for Phil at this year's Masters."

"Our 2010 drivers are generating an unprecedented amount of excitement, and Phil's popularity is at an all-time high" said Brian Groves, Vice President, Marketing, Callaway Golf. "We're thrilled to partner with Golfsmith on this promotion and looking forward to placing the best performing drivers on the market into the hands of consumers."

Golfsmith estimates thousands of people will take advantage of the promotion, which is available through more than seventy stores from coast to coast. To learn more about Golfsmith's promotion with Callaway Golf, stop by any Golfsmith store or visit www.golfsmith.com/winwithPhil . This promotion is available only in Golfsmith's U.S. stores. No purchase necessary.

This promotion is only sponsored by Golfsmith International Holdings, Inc. and Callaway Golf and is not sponsored by or endorsed by, and there is no affiliation with Augusta National, Inc. or any other entity.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 74 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors." The Masters(R) is a trademark of Augusta National, Inc.

SOURCE: Golfsmith

L2 Communications
Lynn Luczkowski, 413-478-1569
Lynn@L2comm.biz
or
Golfsmith
Matt Corey, 512-821-4883
SVP Marketing & Business Development
matt.corey@golfsmith.com

Copyright Business Wire 2010

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Golfsmith Guaranteeing Golfers Will Play Better in 2010

AUSTIN, Texas, Mar 08, 2010 (BUSINESS WIRE) -- When you ask golfers what's most important to them in 2010, a vast majority say that "playing better" is at the very top of their list. Now Golfsmith is making game improvement a "guarantee" for golfers everywhere. more...

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) announced today its new Custom Fit Play Better Guarantee. When golfers get custom fit with any brand of new clubs purchased in Golfsmith retail stores, online at golfsmith.com or via the company's contact center, Golfsmith is guaranteeing that golfers will play better, or they can simply bring their clubs back, no questions asked.

"Our core purpose is to inspire people to play better and love life more," said Marty Hanaka, president and CEO of Golfsmith. "There is no better way to help golfers play better then to get them custom fit and give them the confidence to return their clubs if their game doesn't improve. We're making it easy to play better and buy with confidence."

The Custom Fit Play Better Guarantee works like this:

Step 1 - Get custom fit (in-store, online or via Golfsmith's contact center)

Step 2 - Buy any new club based on your personal fit

Step 3 - Go play better golf, and if you don't simply return your clubs within 90 days for a full in-store credit

"We're the first retailer to offer this type of unique guarantee," said Hanaka. "Our Custom Fit Play Better Guarantee will help golfers have their best season ever."

The Custom Fit Play Better Guarantee launches today and runs through April 25. For more details visit www.golfsmith.com/customfit.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ:GOLF) is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 74 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors."

SOURCE: Golfsmith International Holdings, Inc.

Golfsmith
Matt Corey, SVP Marketing & Business Development, 512-821-4883
matt.corey@golfsmith.com

Copyright Business Wire 2010

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February Press Releases

Golfsmith Announces Fourth Quarter Fiscal 2009 Results

AUSTIN, Texas, Feb 25, 2010 (BUSINESS WIRE) -- Golfsmith International Holdings, Inc., (NASDAQ: GOLF) today announced financial results for the fourth quarter and fiscal 2009 ended January 2, 2010. The fourth quarter of fiscal 2009 represented a 13-week period compared to the fourth quarter of fiscal 2008, which was a 14-week period. more...

  • Net revenues totaled $63.8 million as compared to $67.8 million in the fourth quarter of 2008; comparable store sales increased 0.9% while sales from the Company's direct-to-consumer-channel decreased 21.3%. Total net revenues represent 13 weeks in 2009 as compared to 14 weeks in 2008. Comparable store sales are calculated on a 13-week basis for both quarters presented.

  • Operating loss totaled $6.4 million for the fourth quarter of fiscal 2009 compared to a loss of $6.6 million for the fourth quarter of fiscal 2008.

  • Net loss for the fourth quarter of fiscal 2009 totaled $6.3 million or $0.39 per share. This compares to a net loss of $6.5 million or $0.40 per share for the fourth quarter of fiscal 2008.

  • The Company ended the fourth quarter with $36.0 million of outstanding borrowings under its credit facility and borrowing availability of $16.1 million. This compares to $51.7 million of outstanding borrowings under its credit facility and borrowing availability of $5.9 million at January 3, 2009.

Fiscal Year 2009 Highlights:

  • Net revenues totaled $338.0 million as compared to $378.8 million in fiscal 2008; comparable store sales decreased 7.9% and sales from the Company's direct-to-consumer channel decreased 25.8%. Total net revenues represent 52 weeks in fiscal 2009 compared to 53 weeks in fiscal 2008. Comparable store sales are calculated on a 52-week basis in both fiscal years.

  • Operating loss totaled $2.1 million for fiscal 2009 compared to operating income of $2.3 million for fiscal 2008. In fiscal 2009, the Company recorded a $0.4 million, or $0.03 per share, one-time litigation settlement charge and a $0.5 million, or $0.03 per share, non-recurring charge related to severance associated with organizational changes. In fiscal 2008, the Company recorded a $1.9 million, or $0.12 per diluted share, non-recurring charge related to severance associated with organizational changes.

  • Net loss for fiscal 2009 totaled $3.5 million, or $0.22 per share. This compares to a net loss of $0.5 million or $0.03 per share for fiscal 2008.

Martin Hanaka, chairman and chief executive officer of Golfsmith commented, "While the economic environment remains challenging and uncertain, we are encouraged that sales trends have stabilized. Going forward, we will continue to maintain inventory discipline and cost controls while at the same time employing our previously stated initiatives to drive improved sales and earnings. Specifically, we plan to focus on improving the retail business with an increased emphasis on the Company's selling culture and we plan to open four new stores in selective strategic locations in fiscal 2010. Also, we continue to be focused on ways to institute gross margin enhancements; refine the direct-to-consumer business; and execute operational excellence. We also anticipate continuing to generate positive free cash flow."

Conference Call Information

The company will host a conference call today at 9:00 a.m. (eastern time) to discuss its fourth quarter and fiscal 2009 financial results. The call will be simulcast over the Internet at https://investors.golfsmith.com. A replay will be available for 30 days after the call at the aforementioned website. Telephone replays can be accessed for one month following the call by dialing 888-203-1112 (U.S.) or 719-457-0820 (international) and entering passcode 1530347.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

This press release contains forward-looking statements within the meaning of the federal securities laws. Statements that are not historical facts, including statements about the company's beliefs and expectations, are forward-looking statements. Forward-looking statements include statements preceded by, followed by or that include the words "may," "could," "would," "should," "believe," "expect," "anticipate," "plan," "estimate," "target," "project," "intend," or similar expressions. Forward-looking statements are not guarantees of performance. These statements are based on management's beliefs and assumptions, which in turn are based in part on currently available information and in part on management's estimates and projections of future events and conditions. Important assumptions relating to the forward-looking statements include, among others, assumptions regarding demand for the products, the introduction of new product offerings, store opening costs, the ability to lease new sites on a timely basis, expected pricing levels, the timing and cost of planned capital expenditures, competitive conditions and general economic conditions. These assumptions could prove inaccurate. Forward-looking statements also involve risks and uncertainties, which could cause actual results that differ materially from those contained in any forward-looking statement. Many of these factors are beyond the company's ability to control or predict.

The company believes its forward-looking statements are reasonable; however, undue reliance should not be placed on any forward-looking statements, which are based on current expectations. Further, forward-looking statements speak only as of the date they are made, and the company undertakes no obligation to update publicly any of them in light of new information or future events.

Golfsmith International Holdings, Inc.
Consolidated Statements of Operations
Three Months Ended Fiscal Year Ended
January 2, January 3, January 2, January 3,
2010 2009 2010 2009
(audited)
Net revenues $ 63,849,644 $ 67,840,305 $ 338,025,688 $ 378,772,097
Cost of products sold 42,184,747 46,979,673 222,536,657 251,134,234
Gross profit 21,664,897 20,860,632 115,489,031 127,637,863
Selling, general and administrative 27,975,226 26,995,142 117,183,115 124,774,549
Store pre-opening/closing expenses 82,898 176,515 426,553 254,934
Impairment of long-lived assets - 284,229 - 284,229
Total operating expenses 28,058,124 27,455,886 117,609,668 125,313,712
Operating income (loss) (6,393,227 ) (6,595,254 ) (2,120,637 ) 2,324,151
Interest income (expense), net (244,422 ) (674,334 ) (1,304,625 ) (2,875,748 )
Other income (expense), net 13,306 160,996 63,497 157,376
Loss before income taxes (6,624,343 ) (7,108,592 ) (3,361,765 ) (394,221 )
- -
Income tax expense (benefit) 324,706 621,475 (182,850 ) (121,390 )
Net loss $ (6,299,637 ) $ (6,487,117 ) $ (3,544,615 ) $ (515,611 )
Net loss per common share:
Basic $ (0.39 ) $ (0.40 ) $ (0.22 ) $ (0.03 )
Diluted $ (0.39 ) $ (0.40 ) $ (0.22 ) $ (0.03 )

Weighted average number of common shares
outstanding:

Basic 16,092,183 16,032,153 16,069,601 15,970,581
Diluted 16,092,183 16,032,153 16,069,601 15,970,581
Golfsmith International Holdings, Inc.
Consolidated Balance Sheets
January 2, January 3,
2010 2009
ASSETS (audited)
Current assets:
Cash $ 696,198 $ 2,655,009
Receivables, net of allowances 1,949,411 1,597,486
Inventories 77,991,098 90,499,949
Prepaid expenses and other current assets 6,997,093 9,288,142
Total current assets 87,633,800 104,040,586
Property and equipment, net 56,475,787 56,882,944
Intangible assets, net 25,945,699 26,168,897
Other long-term assets 1,076,592 1,151,737
Total assets $ 171,131,878 $ 188,244,164
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable $ 34,631,842 $ 34,920,442
Accrued expenses and other current liabilities 19,491,865 20,531,163
Total current liabilities 54,123,707 55,451,605
Deferred rent liabilities 13,412,548 11,078,000
Long-term debt 36,000,000 51,708,222
Total liabilities 103,536,255 118,237,827
Total stockholders' equity 67,595,623 70,006,337
Total liabilities and stockholders' equity $ 171,131,878 $ 188,244,164

SOURCE: Golfsmith International Holdings, Inc.

Investor Relations inquiries:
ICR, Inc.
Joseph Teklits/Jean Fontana, 203-682-8200
www.icrinc.com

Copyright Business Wire 2010

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Golfsmith to Open Stores in Milwaukee, WI and Brea, CA

AUSTIN, Texas, Feb 16, 2010 (BUSINESS WIRE) -- Golfsmith International Holdings, Inc. (Nasdaq: GOLF) today announced two additional new store locations for 2010 which completes the company's new store leasing objectives for 2010. Adding to the previously announced new stores in Naples, Florida and Overland Park, Kansas, Golfsmith has executed leases for Milwaukee, Wisconsin and Brea, California (in the greater Los Angeles area). more...

"We are very excited about these two new locations that will both open this spring," said Marty Hanaka, president and CEO of Golfsmith. "We are very proud to bring our golf retail concept to Milwaukee where we believe golfers deserve an inspiring golf retail experience, and our Brea store location helps us continue to fill out the Los Angeles market. This is just another step in continuing to execute our strategy and continue to grow our market share."

Golfsmith's Milwaukee store, in the Brookfield area, will be the company's first location in the state of Wisconsin. The store, located on Bluemound Road across from the Brookfield Square Shopping Center next to the former Circuit City store and the Storms Golf driving range, will be roughly 25,000 square feet and will include an indoor driving range, custom fitting studios and much more. The store is planned to open by June 2010.

The Brea, California store is located next to the new Target in the Brea Marketplace next to the Brea Mall, and will be just over 20,000 square feet. As with Milwaukee, this store will have an indoor driving range and custom fitting area, and is planned to open by May 2010.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 42-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors."

SOURCE: Golfsmith International Holdings, Inc.

Golfsmith International Holdings, Inc.
Matt Corey, 512-821-4883
SVP Marketing
matt.corey@golfsmith.com
or
Adrian Gonzalez, 512-821-4886
VP Real Estate
Adrian.gonzalez@golfsmith.com

Copyright Business Wire 2010

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Golfsmith to Open Stores in Milwaukee, WI and Brea, CA

AUSTIN, Texas, Feb 11, 2010 (BUSINESS WIRE) -- Golfsmith International Holdings, Inc. (NASDAQ:GOLF) today announces that it plans to release its fourth quarter and full year fiscal 2009 financial results before the market opens on Thursday, February 25, 2010. Golfsmith will host a quarterly results conference call at 8:00 a.m. Central Time/9:00 a.m. Eastern Time. more....

The call will be simulcast over the Internet at http://investors.golfsmith.com in the Investor Relations section. Martin Hanaka, chairman and chief executive officer, and Sue Gove, chief operating officer and chief financial officer will discuss fourth quarter and fiscal year 2009 financial results and the company's business outlook.

A replay will be available after the call at the website listed above or by calling 888-203-1112 (U.S.) or 719-457-0820 (international) and entering passcode 1530347. These replays will be available through March 25, 2010.

About Golfsmith International Holdings, Inc.

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 42-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

This press release contains forward-looking statements within the meaning of the federal securities laws. Statements that are not historical facts, including statements about the company's beliefs and expectations, are forward-looking statements. Forward-looking statements include statements preceded by, followed by or that include the words "may," "could," "would," "should," "believe," "expect," "anticipate," "plan," "estimate," "target," "project," "intend," or similar expressions. Forward-looking statements are not guarantees of performance. These statements are based on management's beliefs and assumptions, which in turn are based in part on currently available information and in part on management's estimates and projections of future events and conditions. Important assumptions relating to the forward-looking statements include, among others, assumptions regarding demand for the products, the introduction of new product offerings, store opening costs, the ability to lease new sites on a timely basis, expected pricing levels, the timing and cost of planned capital expenditures, competitive conditions and general economic conditions. These assumptions could prove inaccurate. Forward-looking statements also involve risks and uncertainties, which could cause actual results that differ materially from those contained in any forward-looking statement. Many of these factors are beyond the company's ability to control or predict. Such factors include, but are not limited to the Risk Factors set forth in Item 1A. Risk Factors in the company's Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 3, 2009.

The company believes its forward-looking statements are reasonable; however, undue reliance should not be placed on any forward-looking statements, which are based on current expectations. Further, forward-looking statements speak only as of the date they are made, and the company undertakes no obligation to update publicly any of them in light of new information or future events.

SOURCE: Golfsmith International Holdings, Inc.

Investor Relations inquiries:
ICR, Inc.
Joseph Teklits / Jean Fontana
203-682-8200
www.icrinc.com

Copyright Business Wire 2010

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Janurary Press Releases

Golfsmith Expands Store Plans for 2010

AUSTIN, Texas, Jan 27, 2010 (BUSINESS WIRE) -- Golfsmith International Holdings, Inc. (Nasdaq: GOLF) today announced plans to open four new stores in 2010 and retrofit several additional stores. more...

"In 2009 we experienced solid market share growth and dramatically improved cash flow in a tough economic climate," said Marty Hanaka, president and CEO of Golfsmith. "We know that our new stores will inspire golfers more than any other golf retailer to play better and enjoy life more. We continue to build momentum and these new stores are just the beginning and are a key part of our strategic growth plans."

In addition to the four new stores, Golfsmith will also retrofit several older stores to bring them up to date with the company's newest format and design which offers golfers a much greater opportunity to experience the game. The first store to be redesigned this year is Golfsmith's Downer's Grove location in Chicago, Illinois.

New Stores:

  • Overland Park, Kansas - located at 12020 Metcalf Avenue just south of the intersection of Metcalf Avenue and West 119th Street, Golfsmith will open a 28,000 square foot golf and tennis store in the former Circuit City location. Overland Park is widely considered one of the most underserved golf retail markets in the country. This store will open in Spring 2010.

  • Naples, Florida - located in the Promenade Shopping Center on Airport Road just north of Pine Ridge Road, Golfsmith will open a 36,000 square foot Golfsmith Xtreme store in the space formerly occupied by Jo Ann's. This store will open in Fall 2010.

  • Golfsmith's third and fourth new stores for 2010 will be announced soon.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 42-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption "Risk Factors."

SOURCE: Golfsmith International Holdings, Inc.

Golfsmith
Matt Corey, 512-821-4883
SVP Marketing
matt.corey@golfsmith.com

Copyright Business Wire 2010

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Golfsmith Provides Preliminary Results for Fourth Quarter and Fiscal 2009 and Introduces Business Initiatives for Fiscal 2010

AUSTIN, Texas, Jan 12, 2010 (BUSINESS WIRE) -- Golfsmith International Holdings, Inc., (NASDAQ: GOLF) today announced anticipated financial results for the fourth quarter and fiscal year 2009 ended January 2, 2010 based upon preliminary figures as follows. more...

For the Fourth Quarter 2009:

  • Net revenues totaled $63.9 million as compared to $67.8 million in the fourth quarter of 2008; comparable store sales increased 0.9% while sales from the Company's direct-to-consumer-channel decreased 21.2%. Total net revenues represent 13 weeks in 2009 as compared to 14 weeks in 2008. Comparable store sales are calculated on a 13-week basis for both quarters presented.

  • Pre-tax loss is expected to be in the range of $6.2 million to $6.5 million as compared to a pre-tax loss of $7.1 million in the fourth quarter of last year.

  • The Company ended the fourth quarter with $36.0 million of outstanding borrowings under its credit facility and cash on hand of $7.2 million. This compares to $51.7 million of outstanding borrowings under its credit facility and cash on hand of $2.7 million at January 3, 2009.

  • As of January 2, 2010, total inventory was $77.8 million as compared to $90.5 million at January 3, 2009, and average store inventory declined approximately 6.5%.

For the Fiscal Year 2009:

  • Net revenues totaled $338.0 million as compared to $378.8 million in fiscal 2008; comparable store sales decreased 7.9% and sales from the Company's direct-to-consumer channel decreased 25.8%.

  • Pre-tax loss is expected to be in the range of $3.0 million to $3.3 million as compared to a pre-tax loss of $0.4 million in fiscal 2008.

Initiatives for Fiscal 2010:

The Company also announced its plans to institute five key initiatives in 2010 aimed at driving sales and earnings growth which include: improving the retail business with an increased emphasis on the Company's selling culture; the opening of four new stores; increasing gross margin; refining the direct-to-consumer business; and executing operational excellence. These initiatives will be elaborated upon during the Company's presentation at the 12th Annual ICR XChange Conference on Wednesday, January 13, 2010 in Dana Point, California. A PowerPoint presentation detailing these objectives will also be available in the investor relations section of the Company's website.

Martin Hanaka, chairman and chief executive officer of Golfsmith commented, "We are encouraged by the improved selling momentum in November and December. In addition, we worked diligently throughout the year to institute disciplined inventory controls and cost reductions that have resulted in positive free cash flow and marked improvement in our balance sheet. We are proud of our accomplishments in 2009, which were especially significant in the face of the challenging economic environment. As we look ahead, we believe that the key initiatives we plan to put in place will position us to reinvigorate our sales, expand operating margin, and continue to generate positive free cash flow in 2010 and beyond."

Golfsmith will report its fourth quarter and fiscal year 2009 financial results on February 25, 2010. The Company will host a conference call the same day at 9:00 a.m. (Eastern Time) to discuss its financial results.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a specialty retailer of golf and tennis equipment, apparel and accessories. The Company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

Cautionary Language

This press release contains forward-looking statements within the meaning of the federal securities laws. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements include statements preceded by, followed by or that include the words "may," "could," "would," "should," "believe," "expect," "anticipate," "plan," "estimate," "target," "project," "intend," or similar expressions. Forward-looking statements are not guarantees of performance. These statements are based on management's beliefs and assumptions, which in turn are based in part on currently available information and in part on management's estimates and projections of future events and conditions. Important assumptions relating to the forward-looking statements include, among others, assumptions regarding key initiatives, demand for the products, the introduction of new product offerings, store opening costs, the ability to lease new sites on a timely basis, expected pricing levels, the timing and cost of planned capital expenditures, competitive conditions and general economic conditions. These assumptions could prove inaccurate. Forward-looking statements also involve risks and uncertainties, which could cause actual results that differ materially from those contained in any forward-looking statement. Many of these factors are beyond the Company's ability to control or predict. Such factors include, but are not limited to the Risk Factors set forth in Item 1A. Risk Factors in the Company's Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 3, 2009.

The Company believes its forward-looking statements are reasonable; however, undue reliance should not be placed on any forward-looking statements, which are based on current expectations. Further, forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events.

SOURCE: Golfsmith International Holdings, Inc.

Investor Relations:
ICR, Inc.
Joseph Teklits/Jean Fontana
203-682-8200
www.icrinc.com

Copyright Business Wire 2010

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Golfsmith Announces Participation in the 12th Annual ICR XChange Conference

AUSTIN, Texas, Jan 06, 2010 (BUSINESS WIRE) -- Golfsmith International Holdings, Inc., (NASDAQ: GOLF) today announced that the Company will be presenting at the 12th Annual ICR XChange Conference held at the St. Regis Monarch Beach Resort & Spa in Dana Point, California on Wednesday, January 13, 2010 at 3:55 pm Pacific Standard Time. Martin Hanaka, Chairman and Chief Executive Officer and Sue Gove, Chief Operating Officer and Chief Financial Officer will host the presentation. more...

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.

SOURCE: Golfsmith International Holdings, Inc.

ICR Inc.
Investor Relations
Joe Teklits or Jean Fontana, 203-682-8200
www.icrinc.com

Copyright Business Wire 2010

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