No golf shaft is perfectly round, straight or stiff throughout its length.

Despite modern manufacturing techniques, every shaft is as unique as a fingerprint, and every shaft performs differently. But by PUREing shafts, you find the plane of assembly in which that shaft is the most stable when striking the ball. This allows you to both build a better golf club and expand the revenue stream for your business.

The SST PURE label ensures that your club or shaft has been PUREd by a licensed SST technician

The Only Source for SST PUREd® Raw Shafts

Golfsmith offers the first and most dominant USGA-legal service of shaft orientation — or PUREing. This service can be performed for any raw shafts purchased through Golfsmith, from any other source, or on complete clubs that are shipped to Golfsmith for retro-PUREing. This amazing technology, licensed to Golfsmith by Strategic Shaft Technologies, LC (U.S. patent #4,958,834 and pats. pending), provides clubmakers with the opportunity to build the most stable clubs possible and expand their revenue source at the same time.

Used by More Than Three-Fourths of PGA Tour Players

The best golfers in the world rely on SST PURE® Shaft Alignment to make sure their golf clubs perform consistently. Professional players simply cannot afford to have mis-hit shots — and Tour players using PUREd shafts are reaping the benefits. Because the PUREing process identifies the most stable orientation of any golf shaft, the shafts can be installed into the clubhead for optimal performance. Clubs feel more solid and play more consistently because there is minimal off-line bending and twisting.

Increase Your Clubmaker Profits with SST PUREing

Since its 1999 approval by the USGA, PUREing has become one of the hottest topics in the clubmaking industry. More than 170 PGA Tour professionals can testify to the benefits of this process, and players who SST PURE their clubs won over $94 million in 2007. You and your customers owe it to your game to have every shaft aligned for assembly the same way. The SST PURE process tests each shaft on a state-of the-art computerized shaft analysis system. Proprietary software and sensitive data-acquisition sensors precisely pinpoint the most consistent orientation of each golf shaft. The SST machine then generates a printout of the shaft’s pre- and post-PUREing oscillation patterns to clearly illustrate the improvement in performance. Once your shafts are assembled in the most stable position, we guarantee your clubs will feel more solid and play more consistently or you may return them at our expense (return expense for continental U.S. orders only; UPS ground shipping) and we will re-install the shafts to their original orientation.

Tiger Woods Chooses PUREd Irons 72kb PDF File(PDF: 72k)

A Shaft Analysis Sheet comes with each shaft or club that is PURE aligned. The charts indicate the shaft’s oscillation and other properties, both before and after alignment. Included with each shaft, these sheets provide a visual confirmation of the shaft’s improved symmetry with the PURE position neutral to the target.

Before PUREing

After PUREing


(Prices are per shaft and include shaft analysis sheet with test results)

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Prices are for a Single Shaft

Prices are for a Single Shaft

PURE PUREing SERVICE on any shaft purchased from Golfsmith $15.00 $13.00
PURECC PUREing SERVICE added to a Custom Club order from Golfsmith $15.00 $13.00
NSTKPURE PUREing SERVICE on any new un-cut shaft not purchased from Golfsmith $20.00 $18.00
NREPPURE PUREing SERVICE on a cut shaft that has been removed from a head $25.00 $23.00
990053 Retro PUREing SERVICE on complete club sent in $50.00 $46.00

Note: It is not possible to align silkscreen logos of graphite shafts when installing PUREd shafts. Instead, the PUREing process leaves your set of clubs with a unique “mark of distinction” that serves as a reminder that the clubs are indeed SST PURE. When PUREing completed clubs, Golfsmith performs disassembly, PUREing and reassembly of each club. The Complete Club Shaft PUREing service includes a new rubber composition grip (please specify style when ordering). Cord and Winn grips are an additional $3.00 per club. Original O.E.M. grips (if available) are an additional $5.00. Allow one to two extra shipping days for individual shaft PUREing service; complete club service requires 7-10 days before shipping.